1. Magazine journalism Roles, career paths, magazine companies and magazine styles.

2. My life as a hack… After school while briefly working as teacher had first article published in Angling magazine. Went to Keele University and University of Georgia in USA. Sold two articles to angling magazines. Worked on university student magazine (Sports Editor). Failed to get into Cardiff School of Journalism on MA course! Contacted emap and was lucky that they had vacancy. Was invited to interview.

3. Joined Trout Fisherman as “Senior Writer” (1980). Was probably first journalist with a degree in emap’s P’boro offices. Won writing awards. Failed to get editor’s job (c.1984). Became Features Editor under new editor. Acting editor. Editor Practical Fishkeeping (1990); Managing Editor PFK and FKA.

4. Associate Publisher. General Manager. Managing Director. Left Bauer 2008 after takeover. Regularly published sports reports in Stamford Mercury/Bourne Local. Articles in other magazines. Published three books; ghosted fourth. Radio and lecturing.

5. East Midland Allied Press - quick details. Began as local newspaper company (but sold these off to Johnston Press). Launched MCN and Angling Times – everything else spun off from there. Specialised in “hobby” consumer magazines and some trade related business-to business titles. Music, mens’, womens’ magazines in London. Grew to incorporate radio, TV, websites. Sold in two parts – b-to-b and consumer titles - in 2007 to Bauer for £1.4b.

6. (Emap) Bauer Media print products Women’s: Closer, GRAZIA, heat, more!, Pop, Yours Men’s Entertainment: Empire, Kerrang!, Q, Mojo. Men’s Lifestyle: Arena. Arena Homme Plus, FHM, Zoo Equine: Your Horse Gardening: Garden Answers, Garden News Transport: Model Rail, Rail, Steam Railway Football: Match! Golf: Golf World, Today’s Golfer Pets: Pet Product Marketing, Practical Fishkeeping Angling: Angling Times, Improve your coarse fishing, Sea Angler, trout & Salmon, Trout Fisherman Motorcycling: Bike, Classic Bike, MCN, Performance Bikes, RiDE, What Bike?: Motoring: Car, Classic Cars, Land Rover Owner International, Max Power, Parker’s, Practical Classics Automotive B2B: AM, Fleet News Outdoor: Country Walking, Trail, Bird Watching Photography: Digital Photo, Practical Photography Lifestyle: Top Sante, Mother and Baby, Pregnancy & Birth

7. QUESTIONS?

8. Typical Emap/Bauer job roles in journalism Editor/Managing Editor – guru in the hobby/market, planner and decision maker, carries the can, usually writes well, subs well, works with advertising, marketing etc. Reports to Publisher. Deputy/Assistant Editor – number two. Features editor – also guru, plans and commissions features, liaises with photographers, ideas man/woman. Usually writes very well, knows the market. Reviews/technical editor – knows the gear – knows the advertisers. Writers/reporters – know the market, sometimes write well. Editorial Assistant = secretary.

9. Design and production hubs Relatively new development. Why hubs? Hub caps… Design editors, Junior designers. Production editors (subs).

10. Less typical roles Staff photographer Picture editor (captions) Archivist Road-tester Editor-at-large Copywriter

11. Career paths Writer/reporter – section Editor – Editor. Dead ends and cul-de-sacs? Designer/Art Editor. Sub/Production Editor. Editorial Assistant.

12. QUESTIONS?

13. Three “types” of magazine publishing Consumer magazines Make money on sales (news stand and subscriptions); advertising. (Reader offers/events). Declining sales (why?) Need good relations with supermarkets and WH Smith (why?) Range from tiny sales to huge. ABC – Audit Bureau of Circulation.

14. Business-to-business. Makes money on advertising (subscriptions). May have “closed” or “limited” distribution (why?) Needs superb relationships with trade/trade bodies/advertisers. Editor needs extra diplomacy/knowledge. Needs clear proposition/stance on behalf of its readers. Adaptable to web age (why?)

15. Contract publishing Organisation/business employs you to publish magazine for them. What they say goes (but what do they know?) Editorial boards… Full time “minder”. Various deals. Consumer magazine mindset: Why the publisher/ad. manager/editor can have major problems!

16. Some questions to consider. Why might magazine sales be declining? Why are publishers desperate to get readers to buy subscriptions? What’s happening to High Street newsagents? Why is Tesco a major player in magazine publishing? What problems do magazine publishers encounter when dealing with major supermarket chains? Why might space be limited for magazines in supermarkets? Why are most B-to-B magazines subscription only? Why are B-to-B magazines suited to the Internet age?

17. Magazine exercise In groups or on own: Invent a consumer magazine: What market will it serve? Is there a gap in the market? Is there a market in the gap? What will be on the “dream cover”. Cover lines/teasers/tasters -. Contents: List the sections and the features.

18. What’s on a magazine contents page? Features. Reviews (what type?) News? Reports. Competitions/reader offers. Letters. (Specialist areas: Recipes/match results/river reports/TV listings etc.)

19. Next time (March 22nd) Magazine covers analysis – What makes a good cover? Contents pages – What’s in and what’s out? Flat planning – How a magazine is put together. Advertising and journalism – How advertising and editorial work together (or don’t) and... Reviewing products – styles, treatments, dilemmas, advertising features.