1. Welcome! Please get out your Cradle to Cradle written answers for a stamp AND your recycling notes from last class. Please read the board!

2. Let’s get sustainable! Find that Cradle to Cradle reading and answers.

3. Cross the room to find a partner! “Waste equals Food” What was one of the ideas that stood out to you in the reading? What is something you wonder about having done the reading/something you question?

4. Reading p 109 “Product of service”

5. Rewrite your answer to #3 How is a “product of service” different from our current system of product ownership? Explain how this new concept might benefit the environment.

6. Changing our mindset Cradle to grave vs. cradle to cradle What materials? How produced? How far did it travel? How will it be used? How will it be disposed of?

7. Changing our mindset Cradle to Cradle There is no waste in nature All wastes become an input for another system

8. Interface carpet Interfaceglobal.com

9. Some Environmental Economics basics Goal: To achieve sustainability (a system which can continue indefinitely because it doesn’t use up resources faster than they are produced) A sustainable economy satisfies the needs of people without depleting natural capital, thereby protecting future generations of humans and allowing biodiversity to thrive.

10. Going green to make green The new triple bottom line: profit, society, environment

11. Full cost pricing: Full cost pricing = internal costs + external costs Internal costs – direct cost paid by consumer External costs – (usually harmful) social or environmental effect of production not included in market price of good

12. Internal cost examples

13. External cost examples

14. Full cost pricing: Full cost pricing = internal costs + external costs Internal costs – direct cost paid by consumer External costs – harmful social or environmental effect of production not included in market price of good

15. Encouraging full cost pricing Economic incentives Subsidies for sustainable options Removing market barriers Ecolabeling programs

16. Encouraging full cost pricing Economic disincentives Green taxes/effluent fees User fees for public resources Pollution prevention or assurance bond

17. Check for understanding What does sustainable mean relative to manufacturing a product? Consider the chair you are sitting on – name one internal cost of production for the chair. Name one external cost of production for the chair. What is meant by cradle to grave product analysis? How is “cradle to cradle” a new idea?