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Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

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Presentation on theme: "Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of."— Presentation transcript:

1 Digital Media

2 INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of Internet Marcom

3 Internet Basics

4 The Internet Audience

5 Internet Marketing

6 The Internet as a Marcom Medium

7 The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

8 The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

9 The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

10 The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

11 The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

12 TYPES OF ONLINE MARKETING COMMUNICATION Websites E-Mail Communication Social Media Tools

13 Websites

14 E-Mail Communication

15 The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

16 The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

17 The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

18 The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

19 The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

20 The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

21 Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

22 Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

23 Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

24 Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

25 Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

26 THE EVOLUTION OF INTERNET MARCOM Offline Advertising E-Media Developments Current Issues Advantages & Limitations

27 Offline Advertising

28 E-Media Developments Tagging, Hashtags, & Tag Clouds The Internet across Boarders

29 Current Issues Measuremen t Targeting & Privacy

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