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Published byColin Marsh Modified over 9 years ago
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The Structure of Media Organizations Media Organizations follow a traditional industrial structure: Production Distribution Exhibition and/or Point of Sale
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Media Economics: Revenue Direct Payment (Consumers Pay: CDs) Indirect Payment (Advertisers Pay: Broadcast TV) Both (Cable TV: Subscriptions and Ad Support) Economies of Scale Enhance Profit Potential
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The Structure of Media Industries Conglomeration: Disparate Business In One Corporation Concentration: Few Owners In One Industry
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The economics of the media industry Patterns of ownership Concentration of ownership Conglomeration vertical integration: movie industry horizontal integration: Time Warner A QUESTION: WHOSE PURPOSES ARE SERVED BY THESE TRENDS?
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The Structure of Media Industries Monopoly Oligopoly Limited Competition Vertical Integration
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The economics of the media industry The effects of conglomeration Media control and political power Rupert Murdoch The concept of hegemony Media ownership and diversity Homogenization: Local News Efficiency and Quality: Recorded Music Industry Profit: Incentive or Obstacle? Impact of Advertising A QUESTION: WHOSE PURPOSES ARE SERVED BY THESE TRENDS?
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Media Economics: Social Issues Concentration: The Limits of Anti-Trust Law Consumer: Choice or Control Cultural Imperialism Media Marketplace and Democracy
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The Structure of Media Industries Deregulation and Special Exemptions as Responses to Convergence of Modes
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The Structure of Media Industries Current Trends: Globalization and Specialization
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