2. 2 2 YouTube by the Numbers  550 million users worldwide  2 Billion + videos watched daily  3 Billion + videos monetised weekly  Localised in 43 languages & 31 countries  Mobile views now exceed 200M/day Videos watched daily 2006200720082010 2005 2009

3. YouTube Confidential and Proprietary 1988 26 25 rating #1 show Average # of channels 1998 52 22 rating #1 show Average # of channels 2008 110 12 rating #1 show Average # of channels Video Choice on TV Has Grown Too

4. YouTube Confidential and Proprietary Google Confidential and Proprietary TV looks more and more like the Web Channels Audience TV users are not finding their favorite show Advertisers are not finding their audience Channels don’t find their advertisers