2. Seventh Annual Panther Prowl 5k

3. “Lovell*Palooza”

4. “Are You Smarter Than The Chancellor?”

5. Chancellor’s Design Challenge

6. Hope House Work Day

7. Inaugural Run, Inauguration & Chancellor’s Free Throw Challenge

8. How we promoted events Today@ & feature spot Used social media – Created hashtag #uwmchancellor – Promoted events on facebook – Created foursquare tips about Inauguration – Cross-promoted YouTube videos – Emailed UWM social media community – Used storify to capture tweets

9. Photos with Pounce Promotion Encouraged to upload photo to facebook

10. Facebook Social Media Outcomes Handed out business cards during Lovell*Palooza

11. Facebook Social Media Outcomes 35,961 Lovell*Palooza photo views on first day 79,135 views in a week

12. Facebook Social Media Outcomes

15. Reached 52,228 people 379,454 impressions 141 video plays in facebook Facebook Social Media Outcomes

16. Monitored #uwmchancellor hashtag Tracked URL with ow.ly (hootsuite) – 859 clicks on 6 Inauguration URLs – 16% of followers Used storify to save tweets – 5,380 views on storify stories Twitter Social Media Outcomes