1. Tearin’ It Up Dirt Bikes™ Nick Dumford Trevor Scherlin Travis Vogel

2. Background Trevor won the company on a coin flip and changed the name in 2007. Asked Nick and Travis if they would like to help run the company. Tearin’ It Up Dirt Bikes™ re-opened its storefront in early 2007 Online presence 2007

3. Roles CEO Scherlin – Responsible for all company operations. CFO Dumford – Responsible for all financial transactions and health. CTO Vogel – Responsible for all technology in storefront and online presence.

4. Storefront Provide dirt bikes, parts, accessories and repair services. Our featured brand is Honda Dirt Bike products. Specialize in providing quality bikes and parts. Branded bikes: the Dirt Shredder 9000®, Dirt Thrower 3000®, Dirt Tosser 500®

5. Online Presence Online, parts and accessories Forward and Back Navigator Overnight Delivery Customer Appreciation Specials

7. Customer Demographics Entry to veteran riders Riders throughout the Rocky Mountain Region Majority of online users are experienced riders and racers. In-Store purchases are targeted at entry level riders.

8. Marketing Mix Price Based on expenses and competition Promotion Adjug- web2.0 Holiday Specials Customer Rewards Product All terrain equipment Accessories Place Known as Marketing Channels Direct Channels to the Customer

9. Marketing Mix Online Adjug Daily Promotions Online only specials Storefront Billboard Space Sponsorships Magazine ads

10. E-Commerce Revenue Models Advertisting Revenue Model Revenue from ad space on website Expose visitors to similar ads Sales Revenue Model Derive Revenue from online sales Goods or services Affiliate Revenue Model Leads to business with our company Transfers customers to other sites for referral fee

11. Sales Cloud provided by Sales Force Sales Cloud is the worlds #1 Sales Application Allows business to increase revenues, increase productivity, and get visibility into your business Multiple features available to progress business Email integration Social Networking Pages Contact History

12. Pros of Sales Force Sales Force provides Chatter Efficient communication in and outside the workplace Up-to-Date information Current Opportunities and deals

13. Web 2.0 Technologies Chargify Shoply HeapNote Adjug

14. Go Tear it Up!

15. References 2012 compare best crm software. (2012). Retrieved from http://crm-software-review.toptenreviews.com/http://crm-software-review.toptenreviews.com/ AdJug Ltd. (2012). Adjug - the online advertising exchange. Retrieved from http://www.adjug.com Chargify LCC. (2012). Chargify. Retrieved from http://chargify.comhttp://chargify.com Customer stories. (2012). Retrieved from http://www.salesforce.com/customers/http://www.salesforce.com/customers/ HeapNote. (2012). Heapnote - the best online notebook. Retrieved from http://www.heapnote.comhttp://www.heapnote.com Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Sales cloud. (2012). Retrieved from http://www.salesforce.com/sales-cloud/social-accounts-contacts.jsphttp://www.salesforce.com/sales-cloud/social-accounts-contacts.jsp Shoply. (2012). Shopping marketplace. showcasing awesome since 1863.. Retrieved from http://shoply.comhttp://shoply.com