1. Titles, Transitions & Special Effects

2. Objectives  Discuss design elements for titles and title graphics from video productions  Identify the categories of graphics for video  Discuss the idea of “safe” areas in video space  Demonstrate titles & transitions

3. Title Design Title design and font choice should be age appropriate.

4. Title Design  Typeface or font is an important element to the overall format or design of the message.  Usually, audiences only have a few moments to read the screen, so it must be legible.

5. Title Design  Typeface, like color, can set the mood or tone.

6. How Big? dog Point Size 72 points per inch

7. How Big? Visually inspect all titles within your video timeline to check font size, balance and readability.

8. Rules of Thumb!  Guidelines for typeface use in different media are similar.  The reason – they work!

9. Rules of Thumb!  Readability first!!!!!  KILL Principle.  Keep It Large & Legible

10. Rules of Thumb! gimmicky fancy  Avoid gimmicky or fancy fonts that detract from the message.  Do NOT demonstrate use of the font list!

11. Rules of Thumb!  Tall, narrow or exaggerated serif fonts are hard to read from a distance.  Fancy fonts are great for surprise or theme elements--use sparingly.  Sans serif fonts can give a dynamic feel to text.

12. Rules of Thumb!  Common practice is to limit number of fonts to two or three.  ALL CAPS IS VERY HARD TO READ!  Appropriate for short titles

13. Rules of Thumb!  Normal grammatical conventions are used for body text.  Spell check!!!!

14. Page Layout Notes  Main title is usually the largest font on the page.  One font for title and one font for body copy is common.  Subtitles are usually smaller than the main title.  Body text is usually smaller than subtitles.

15. Title Categories for Video  Full Screen  Background is not transparent  Graphic format must be compatible with editing software

16. Title Categories for Video  Limitations  4:3 aspect ratio  Details such as scalloped edges, shadowing, etc.  Number of colors  Specialized colors such as gradients

17. Title Categories for Video  Video is a unique medium.  Graphics created for print or web may not always translate well to video.  Preview graphics, titles and animation within editing software.  You must be willing to change it if it doesn’t work.

18. Title Categories for Video Title is super- imposed (actually, background or title is transparent!) Super-Imposed

19. Title Categories for Video Super-Imposed  Appropriate font and font size improve design  Legibility!

20. Title Categories for Video Super-Imposed  Remember to compose with title in mind!  Legibility!

21. Lower 1/3 Title  A title is located in the “lower 1/3” of the screen.  It is usually used for identifying people.

22. Screen “Safe” Area Screen Safe Title Safe

23. Screen Transitions  The visual movement from one shot to the next shot in a sequence  The “cut” is the most common transition. Clip 1Clip 2Clip 3 cut

24. Screen Transitions  Movement transitions such as wipes and dissolves signal a change in space or time.  They really are not used that much by professionals!

25. Special Effects The combination of Premiere and After Effects can create any number of special effects. The only real limit will be your imagination!

26. Special Effects  Look for tutorials on all the Adobe software packages below:  Photoshop 7.0  Premiere 6.0  After Effects 5.5  Live Motion 2.0  http://www.adobe.com/education/training/main.htmlhttp://www.adobe.com/education/training/main.html

27. Special Effects  Keep to a minimum  Should add to message not overwhelm it  Simplicity is usually best but don’t be afraid to experiment.

28. curriculum & content created by Dr. Mark Mortensen University of North Texas Copyright C. Mark Mortensen 2002