1. Applications at Rackspace

2. 2 Top Challenges: Building and Operating Apps At Scale www.rackspace.co.uk Developers are spending too much time on Ops Not on writing code Highly manual environments limit pace of growth Desire to drive efficiency and speed Companies have complex Hybrid cloud needs Requiring management across multiple tools and vendors Lack of application insight Need to make real- time decisions on scale and performance

3. Applications at Rackspace Optimised Platform PRIVATE CLOUDDEDICATED HOSTING HYBRID CLOUD Service LevelsWorkload Expertise PUBLIC CLOUD Single & Multi Tenant Fanatical Support ® 24x7x365 www.rackspace.co.uk 3 Dev/Test SaaS / Mobile Hybrid Apps Variable / Bursty Apps

4. WE HANDLE THE OPS APPLICATION CENTRIC FANATICAL SUPPORT® Why Rackspace for Applications www.rackspace.co.uk We can help meet your needs from the first line of code to operating at global scale 24x7x365Application InsightApplication Scale Automation and Code Deployment Launch Assistance Architecture Advisors Security Guidance Code Development Assistance Dedicated Support Teams SLA Accountability Note: Varies based on service level 4

5. Customer Success Story: Holiday Cottages www.rackspace.co.uk CHALLENGE Holiday Cottages is a fast growing business. Need a hosting provider to ensure uptime during peak times. Inefficient spend on infrastructure. RESULTS “Ultimately our website now does absolutely everything we want it to do, yet we are paying a lot less. We could not ask for a better result.” Application ANDREW JENKINS SYSTEMS MANAGER HOLIDAY COTTAGES. 5

6. 6 www.rackspace.co.uk Next Steps Continue the conversation: Talk with Rackspace Applications Specialist - Robert Hotchin