1. MEDIA BUYING STRATEGIES March 14, 2013

2. TARGET AUDIENCE MILLENNIALS (Adult 18-34) GENERATION Y NET GENERATION BORN BETWEEN 1980 & 1995

3. ADULTS 18-34 ADULT MILLENNIALS 6am-9am 20% RADIO 18% FACEBOOK 13% TV 8% NEWSPAPERS 9am-5pm 44% FACEBOOK 34% RADIO 32% TV 5pm-8pm 43% TV 39% FACEBOOK 22% RADIO Ad Age-Magid 2011

4. ADULTS 18-34 ADULT MILLENNIALS Ad Age-Magid 2011 8pm-11pm 49% TV 34% FACEBOOK 20% CONSOLE GAMES 11pm-2am 26% TV 25% FACEBOOK

5. Traditional 200120062011 Daily Newspaper Readership 40%35%24% Household Subscribes to Cable TV 67%58%52% Digital Spend 20+ Hours on Internet 8%11%20% Listened to Online Radio N/A13%27% Internet News33%42%44% Internet Sports/Updates/Scores 18%20%27% Scarborough USA+ Study-November 2012 ADULTS 21-34

6. REGISTRATION

7. Broadcast TV Suggested Day-Parts Early Fringe 4pm-7pm Prime Access 7pm-8pm Late Fringe 10pm-1am

8. Broadcast TV Nielsen Ratings-DMA LIVE + SD LIVE + 3 LIVE + 7 Nielsen Ratings C-DMA Ratings are based only the cable household universe.

9. CABLE TV RECOMMENDED CABLE NETWORKS for ADULTS 18-34

10. VIDEO TARGETING AGE / SEX CHANNEL / TYPE OF VIDEO GEOGRAPHY

11. Morrison Foerster's Socially Aware Blog - 2012

13. ONLINE Sponsored Story Ads TARGETING AGE / SEX GEOGRAPHY INTEREST

14. TARGET AUDIENCE GENERATION X (Adult 35-49) BORN BETWEEN 1964 & 1979

15. ADULTS 35-49 GENERATION X 6am-9am 30% RADIO 18% FACEBOOK 18% TV 12% NEWSPAPERS 9am-5pm 32% FACEBOOK 28% RADIO 28% TV 17% MAGAZINES 5pm-8pm 46% TV 27% FACEBOOK 19% RADIO 15% MAGAZINES Ad Age-Magid 2011

16. ADULTS 35-49 GENERATION X Ad Age-Magid 2011 8pm-11pm 60% TV 28% FACEBOOK 18% BOOKS 11pm-2am 25% TV 16% FACEBOOK 8% RADIO

17. GENERATION X 95% Have Facebook Page WATCH MORE TV & ONLINE VIDEO THAN OTHER AGE GROUPS 62% Read Newspapers 48% Read Magazines 25% Regularly Post on Twitter

18. ADULT LEARNING

19. CABLE TV RECOMMENDED CABLE NETWORKS for GENERATION X

20. AD NETWORKS Cost: CPC (cost-per-click) Cost: CPM (cost-per-impression) ONLINE DISPLAY ADVERTISING Can Target to Specific Types of Web-Sites—Categories/Topics Career-JobsContinuing EducationFinance

21. Retargeting Behavioral Contextual Day Part Geographic Demographic ONLINE DISPLAY ADVERTISING

22. PROFESSIONAL DEVELOPMENT CONTINUING ED