1. Confidential Philips Design - Hong Kong, 20 september 2011 Polarize packs execution: Low cost ‘industrial’ pack and proud presentation pack “Downgrade” for traditional packs Save cost/ pack hidden in storage anyway “Upgrade” for LED packs (Cost increase? But can function as POS/ POSM CLC team feedback/ concern: Interested to explore/ challange current packs but need to study IMPLICATIONS!

2. Confidential Philips Design - Hong Kong, 20 september 2011 Upgrade directions – explorations (impact study needed!) Upgrade at no cost Better product image Blue word mark?? Pack guidelines..?? Downgrade for traditional (hidden in storage packs) Upgrade to Industrial pack + FC sticker (COST?) Current pack Upgrade to FC for LED Upgrade at no cost for Traditional Recommendation pending (cost) implication… Upgrade to FC on industrial cardboard

3. Confidential Philips Design - Hong Kong, 20 september 2011 Upgrade directions – explorations (impact study needed!) Upgrade at no cost Better product image Blue word mark?? Pack guidelines..?? Upgrade to Industrial pack + FC sticker (COST?) Current pack Recommendation pending (cost) implication… NOTE : how to include installation instruction in/on pack?

4. Confidential Philips Design - Hong Kong, 20 september 2011 Packaging types - ref Current pack: B&W on white box Current pack: Full colour box Industrial pack Special pack