2. WRITE BITES Early College Campus

3. Rhetoric POINT OF VIEW: THE NOVEL: THE AD:THE TEXT BOOK: ETHOSPATHOS LOGOS TOUGH SWEET STUFFY 1 ST PERSON 2 ND PERSON 3 RD PERSON SUBJECTIVE SUBJECTIVE OBJECTIVE INFORMAL INTIMATE FORMAL

4. ETHOS: The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. Aristotle contends that a speaker must establish moral credibility in the minds of the audience at the beginning of his or her speech. In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience). For example, professional football players have established their credibility in sports by playing in the NFL. If LT tells us that VIZIO is the best plasma television for watching the game, we believe that he knows what he is talking about. Ethos = an appeal to ethics

5. Click Link: ETHOS: Example Remember the Dallas Cowboys are the all American football team. So now you have Jerry Jones the owner of the Cowboys persuading you to go out and get something, because he believes in it, it is the best, and people see him as an expert in his field. http://www.cleanvideosearch.com/media/action/yt/watch ?videoId=wl1jPOja15s

6. Review : TIGER STEPS to Answer Questions ANSWER the QUESTION! PROVE!! your Answer with a Quote. EXPLAIN AND make meaningful CONNECTIONS to your Answer

7. Read and Write your Response: STUDENTS READ THIS ALONE You will have 10 minutes to write 3-5 lines and make connections to text. ETHOS: the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic. Question: Can you think of one of the greatest examples of a person who can utilize ETHOS correctly? Do you think a speech can change the point of view of a person? The world? History? Can you think of someone else who has created a great example of ethos? Write and explain in your own words and apply details. Another example of how someone famous can appeal to the audience and try to sell them NIKE shoes. Click the Link! After reading the question. http://www.cleanvideosearch.com/media/action/yt/wat ch?videoId=zA-9yO-9kuU

8. STOP