1. NY State of Health The Official Health Plan Marketplace Regional Outreach Summit - Albany September 20, 2013 Kyle Kotary Director, External Affairs, Outreach & Marketing 518-473-1703 krk02@health.state.ny.us 1

2. NY STATE OF HEALTH WILL OPEN ON OCTOBER 1 ST 2

3. INDIVIDUALS AND FAMILIES WILL HAVE A CHOICE OF HIGH QUALITY, LOW COST PRIVATE HEALTH PLANS 3

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6. Map of Health Plans by County 6

7. Health Plan Highlights Choice of plans in all areas of the State Increased competition gives consumers new health plan options You will not be denied health insurance on the basis of a pre- existing condition Premiums for people who buy coverage for themselves and their families decreases by an average of 53% compared to today’s premiums All plans are required to have adequate networks 7

8. Financial Assistance Many individuals and families will be eligible for financial assistance to reduce the cost of coverage Financial assistance is available in 2 forms: –Tax credits will reduce the cost of premiums for most single adults earning less than $45,960 and for families of 4 earning less than $94,200 –Cost-sharing reductions will lower co-payments and deductibles for single adults earning less than $28,725 and for families of 4 earning less than $58,875 Tax credits and cost sharing reductions are estimated at the time of application and applied immediately 8

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11. Financial Assistance and Premium Estimates for Silver Level Plans Albany County Adult earning $20,000 Tax credit: $208/month Premiums start at: $85/month Rensselaer County Adult earning $20,000 Tax credit: $208/month Premiums start at: $85/month Schenectady County Adult earning $20,000 Tax credit: $208/month Premiums start at: $85/month 11 *Exact rates will depend on the metal tier, health plan selected, and county. http://www.nystateofhealth.ny.gov/resource/tax-credit-and-premium-estimator

12. Albany County Family of 4 earning $50,000 Tax credit: $307/month Parent premiums start at: $280/month CHP premiums for children: $18/month Rensselaer County Family of 4 earning $50,000 Tax credit: $307/month Parent premiums start at: $280/month CHP premiums for children: $18/month Schenectady County Family of 4 earning $50,000 Tax credit: $307/month Parent premiums start at: $280/month CHP Premiums for children:$18/month 12 *Exact rates will depend on the metal tier, health plan selected, and county. Financial Assistance and Premium Estimates for Silver Level Plans http://www.nystateofhealth.ny.gov/resource/tax-credit-and-premium-estimator

13. SMALL BUSINESSES AND THEIR EMPLOYEES WILL ALSO HAVE A CHOICE OF HIGH QUALITY, LOW COST PRIVATE HEALTH PLANS 13

14. Small Business Marketplace: Value for Small Employers 14 Employers and employees regard expanded choice as a key advantage to using the Marketplace. Choice The Marketplace provides monthly billing to employers along with other administrative simplifications. Administrative Simplicity The Marketplace will be the exclusive place to access small business tax credits in 2014. Tax Credits 76% of respondents believe this feature helps predict costs. Contribution Options

15. Employer Coverage Options Employer Contribution Options 1)Select among QHPs offered by a specific carrier 2)Select specific QHPs offered by multiple carriers 3)Select a metal tier of coverage 4)Allow employees to select any Exchange QHP 1)Uncapped percentage (e.g., employer pays 55% of premium) 2)Capped percentage (e.g., employer pays 55% of premium, up to $300) 3)Defined dollar amount (e.g., employer pays $300/month) Overview: Employer Coverage and Contribution Options 15

16. NEW YORKERS WILL HAVE HELP FINDING HIGH QUALITY, LOW COST PRIVATE HEALTH PLANS 16

17. 3 Types of In-Person Assistors Complete Applications Compensation from DOH grant program Training and certification required Serve Individuals and Small Business Marketplace IPA/Navigators Complete Applications No compensation from Marketplace Training and certification required Certified Application Counselors Complete Applications Commission-based compensation Training and certification required Choose to certify in Small Business Marketplace, Individual, or both Insurance Brokers/Agents 17

18. 50 Navigator organizations throughout the state 96 subcontractors for a total of 430 full-time staff Nearly 200 have already completed training Trained individuals who speak 48 different languages Site schedules will be publicly available Insurance Brokers More than 2,000 brokers have already completed continuing education for the Marketplace Certified Application Counselors Hospitals, healthcare providers, health plans, others 3 Types of In-Person Assistors 18

19. A FIRST CLASS CUSTOMER SERVICE CENTER WILL BE READY TO ANSWER QUESTIONS AND ENROLL PEOPLE 19

20. Customer Service Call Center 1-855-355-5777 Call Center live on September 16th Sept. 16-30: Call Center available to answer questions and provide guidance; not accepting applications. Hours: 8am- 5pm (M-F) Starting Oct. 1: Enrollment opens, Call Center begins accepting applications. Hours: 8am-8pm (M-F); 9am-1pm (Sat) Assistance available in over 170 languages – Many staff will be bilingual and oral interpretation available for remaining languages. 20

21. A STATEWIDE AWARENESS CAMPAIGN HAS BEGUN. A MULTI-MEDIA ADVERTISING CAMPAIGN WILL BEGIN IN THE UPCOMING MONTHS 21

22. Media New name, logo and website unveiled Social media includes Twitter, Facebook, YouTube and Google Plus Creative campaign for TV, radio, print and “out-of- home” in production Public relations campaign under way 22

23. Available Web Resources On our website (nystateofhealth.ny.gov) Fact Sheets & Newsletter templates in English and Spanish County-specific list of Navigator grantees County-specific list of Health Plans Tax Credit and Premium Estimator 23

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25. Social Media 25

26. Website Stats Unique Visitors – 116,000 through 8/13 – 232,696 through 9/9 (100.6% increase) Individual Email Subscribers – 5,500 through 8/13 – 13,067 through 9/9 (138% increase) Tax Credit & Premium Estimator: – 19,838 views in Aug. Individuals & Families Info Page: – 53,805 views in Aug. 26

27. ADVERTISING: Reaching New Yorkers Through a Comprehensive Multi-Media Approach 27

28. Advertising Examples Television: Major networks, cable, Spanish & other language stations, targeted programming Search/Social: search engines & social media Digital/Web: mobile apps, website banner ads on news sites, health sites, Spanish & other language sites OOH/Outdoor: billboards, bus stops, subway stops, branded hand sanitizers, phone kiosks, coffee sleeves Print: major daily papers, weeklies, business journals, ethnic papers Radio: major market stations, news stations, targeted programming 28

29. Anticipated TV Reach & Frequency: High-Impact Coverage with Strong Frequency of Message Local TV - Reach & Frequency 4 Week8 Week MARKETReachFrequencyReachFrequency Albany8911.39321.5 Binghamton9111.09421.3 Buffalo9011.29321.5 Elmira9110.99321.3 New York9111.09421.3 Rochester8911.29321.3 Syracuse8811.39221.7 Utica9111.09321.5 Watertown9210.99521.1 29

30. Marketing Materials for Oct 1 PDF versions will be posted to website for print on-demand – Rack Cards Individuals and Families and Small Business – Fact Sheets (8.5x11) Small Business, Young Invincibles, Immigrants Value of Having Health Insurance Paying for Health Insurance is Easier – Posters (8.5x11 and 18x24) Plain Language: Materials will use language that is easily understood Materials translated into Spanish, Chinese, French, Haitian Creole, Italian, Korean and Russian 29

31. Authorized partners may affix their logos to marketing materials that are developed by the nystateofhealth™. Notification to NYSOH is required before use. Authorized partners must receive prior approval of co-branded marketing materials they develop prior to distribution. For questions about using the nystateofhealth™ logo and for review of your documents showing intended logo use prior to dissemination or publication, please contact: cobranding@health.state.ny.us Complete guidelines can be found at: NYStateOfHealth.ny.gov/news/ny-state-health-releases-brand-guidelines Using the nystateofhealth™ Logo 31

32. How Can You Continue to Help? Examples of outreach partner activities: Distribute materials at your events and your locations Include information in your organization’s newsletters Support online content (e.g. link to our website, like us on Facebook, follow us on Twitter and more) Sponsor marketplace events in your community Identify additional outreach partners and share information Drive New Yorkers to the enrollment website, call center, or a certified Navigator or Broker. 32

33. The NY State of Health is an online marketplace offering New Yorkers a gateway to affordable healthcare. Comparing and finding the right plan for you and your family has never been easier. We’ve removed the hassle. You can choose from a certified group of health insurance plans, giving you the peace of mind that you are prepared for life’s events. Strategic Messaging 33

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35. nystateofhealth.ny.gov 1-855-355-5777 35