1. BUILDING YOUR SAFETY NET IN THE AGE OF AD BLOCKERS

2. Ad Blocking: You’re right to be worried!

3. Ad Blocking by the Numbers 41% increase! Source: The Cost of Ad Blocking Report, 2015 $22B Publisher Lost Advertising Revenue

4. Ad Blocking: Now on Mobile With iOS9 release, ad blocking has come to mobile. The majority of digital media consumption now takes place on mobile. Source: comScore, The U.S. Mobile App Report

5. How do you build your safety net?

6. Why email? Email ads have a 2X better CTR than display ads and are much less likely to get blocked. Email is 33% more trusted than display advertising. Ideal platform for native ads Email is 19X better at driving (organic) audience engagement than social media like Facebook. Sources: LiveIntent, Google, Nielsen

7. Email: Preferred Channel for Brand Communication Source: MarketingSherpa

8. This is your Audience What segment of your audience can you: 1.Reach at a time of your choosing? 2.Control exactly what they see? 3.Know who they are when they visit? 4.Monetize off-site? Email can do all 4, and is the channel that you truly own.

9. The Game Plan

10. Focus on the Funnel

11. 1. Develop Your Audience Create an audience of email subscriber “whales”

12. How to do it 1.Lightboxes on your website 2.Email signup via social 3.Cross-promote newsletters Unlimited potential! Increase ad impressions by sending more emails

13. 2. Monetize Email Direct & Indirect monetization

14. How to do it: Sell in-email ads IAB banner ads in email Sell inventory directly if you have a big list with known demographics Up to $20 CPMs (open) Easily backfill with turnkey ad network, set and forget, $2-3 CPM on email opens.

15. How to do it: Sell Promo Emails Also known as “list rental” Subscribers are ad opt-in Up to $50 CPM (delivered) on direct sales Email provider supports deployment Turnkey ad networks can generate $7 CPM Audience extension available

16. How to do it: Native Ads High volume of articles clicked from social But native ads generally less shared on social Email can “push” native ads to audience Opportunities with long form email

17. Revenue Opportunity

18. Example Client Performance Monthly Unique Visitors 40M Active Email Subscribers @ 5% Capture 2M Content emails: 30 per month 60M / mo Email Opens @ 21% Open Rate 13M / mo Click Throughs @ 18% CTOR 2M / mo Page Views @ 4.6 per visit 10M / mo Site Traffic Revenue @ $11.36 CPM $119K / mo Newsletter Ad Revenue @ $2.43 CPM $31K / mo Promo Email Revenue: 4 per month @ $8.55 CPM $68K / mo Monthly Recurring Revenue $218K / mo Annual Recurring Revenue$2,610,415 Annual Program Cost @ $0.49 CPM$352,800 ROI %740%

19. Who is PostUp? World-class email marketing for the world’s leading Publishers

20. Who is PostUp? The only email provider specifically recommended for Publishers.

21. Thank You! For more information, contact: Tony D’Anna, CEO, PostUp tdanna@postup.com 512-857-2949 For more information, contact: Tony D’Anna, CEO, PostUp tdanna@postup.com 512-857-2949