1. t How to Introduce Sustaining Memberships in TV Pledge Campaigns PBS Next Generation Pledge Project

2. t What is a Sustaining Member and Why Do We Want Them?

3. t OK, so what’s first? Management Finance Department Phone Service & Volunteers Database Managers & Membership Premium Fulfillment Production Department

4. t Resources for Stations Sustainer Spots Sample Scripts National Sustainer Pledge Breaks

5. t New Members Fewer Premiums Very Few Cancellations More Online Contributions Viewers Get It The Good News

6. t Case Study Sustaining Membership At KPBS

7. t PCI Compliance Too Many Forms No Inventory Tracking with Convio Sustainers No In-House Changes with EFT Switching Processors = Nightmare Terms of Agreement Challenges: The Web

8. t A Fabulous Way to Fail

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10. t Style Notes on Graphics

12. t Update the Script The resulting files from Teledirect with the information labels The resulting PB4 file from the pledge Challenges: Data Coordinator

13. t Confirmation Letters Terms of Agreement Premium Codes Challenges: Data Coordinator

14. t Maura Daly Phinney KPBS Senior Producer and On-Air Fundraising Manager mphinney@kpbs.orgmphinney@kpbs.org (619) 594-2107 Andy Trimlett KPBS Producer atrimlett@kpbs.orgatrimlett@kpbs.org (619) 594-8261 Gabriel Guido Fabila KPBS Fundraising Data Coordinator gfabila@kpbs.org (619) 594-2391 gfabila@kpbs.org Call Us… Call Us Anytime