1. Information Needs in Promoting Food and Nutrition Security Belize City, Belize March 14, 2005 Wesley Gibbings

2. The Perceived Influence of the Media Who/what is to blame for ‘nutrition transition’? The Media Incomes (Rising and Falling) Work & Leisure

3. The Perceived Influence of the Media (Cont’d) Media Interventions vs Psycho-Social Antecedents Social Marketing – Corporate Marketing Information Becomes Behaviour Change

4. Children Product Marketing Cross-Promotions – Food advertisements &the use of television and movie characters Excessive TV Snacking Metabolic Rate

5. Children Relationship between exposure and behaviour change non-linear

6. The ‘Other’ Factors The Risks SocialCulturalEconomic

7. The ‘Other Factors’ The Policy Interventions Reducing diets high in fats and sugars in total energy intake Food-Price Policies Absence of Media Effects Research

8. Why the Big Fuss? Pillar of Democracy Pillar of Democracy The “Influence” of the Media The “Influence” of the Media The “Voice of the Voiceless” The “Voice of the Voiceless” Political Adversary Political Adversary Agent of Change Agent of Change

9. The Media Important but not the only factor Important but not the only factor Social Learning and Decision-Making Social Learning and Decision-Making Modernisation Modernisation Social Marketing vs Media Advocacy Social Marketing vs Media Advocacy

10. The Nature of the Media Business Business Information Provider Information Provider Editorial Independence Editorial Independence Freedom Guaranteed by Law/International Convention Freedom Guaranteed by Law/International Convention

11. Who are the Media? Journalists Journalists Columnists Columnists Private Individuals Private Individuals Advertisers Advertisers

12. Journalists & Journalism News Values Timeliness Timeliness Proximity Proximity Personality Personality Impact Impact Disaster Disaster Achievement Achievement

13. Some Issues -Legal Defamation Defamation Censorship – including self-censorship and prior censorship Censorship – including self-censorship and prior censorship Privacy Privacy Access to Information Access to Information

14. Some Issues - Political Political Independence Political Independence Commercial Influences Commercial Influences The “Responsibilities” of the Press The “Responsibilities” of the Press

15. Thank You!