1. ©2014 The McGraw-Hill Companies, Inc. All rights reserved E-Mail Messages, Web Writing, and Technology Module Thirteen Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

2. When Writing E-Mail, Remember  All principles of good business writing still apply with e-mail.  While e-mail feels like talking, pay attention to spelling and grammar.  Reread and proofread your messages.  E-mail should interest the readers in the subject line and first paragraph. 13-2

3. A Basic E-Mail Message in Eudora (direct request) 13-3

4. What kinds of subject lines should I use for e-mail messages?  Be specific, concise, and catchy.  Give good news in positive messages. 13-4

5. Should I write e-mail messages the same way I write paper messages?  Don’t “Flame” your audience.  Don’t compose e-mail messages when you’re angry or upset.  Remember that e-mail messages, like any documents, can become documents in lawsuits. 13-5

6. Writing Persuasive E-Mail Messages  In the body of the message, give people all the information they need to act.  At the end of the message, ask for the action you want. 13-6

7. Can I use social networking tools for business situations?  Keep things professional.  Know who your online friends are, as well as who their friends are.  Read user agreements carefully.  When in doubt, create two pages: one for personal friends and one for business ones. 13-7

8. Can I use social networking tools for business situations? 13-8

9. What other technologies use the Internet?  Smartphones continue to evolve quickly in form and function, allowing users to talk, text, e-mail, surf the web, take photos and video, and more 13-9

10. What other technologies use the Internet?  Videoconferencing sites like Skype are making it possible for people in different locations to meet “face-to-face” without ever leaving the office. 13-10