1. LogosPlatforms Google Analytics – Training Resources

2. Three aspects of training Periscopix internal training program Periscopix external training program Wider resources available

3. Periscopix internal program TechnicalInterface Know every report and trick! ReportingInsight How to analyse data to drive insights Setting, measuring and visualising KPIs Theory behind tracking, including non-website, app and Google Tag Manager Approximately five modules a week delivered over ten weeks Around 50 individual modules

4. LogosPlatforms A birds eye view TechnicalInterfaceReportingInsight How does Google Analytics workIntro to interface Reporting in GA (in-interface only, including real- time & benchmarking) inc. Custom reports Understanding client's businesses Intro to basic GA tracking + basic intro to Google Tag Manager Intro to Admin side of interface inc. user permissions Intro to custom reports and using custom dimensions / metrics Key concepts of analysis Intro to advanced GA tracking part 1 (sub- domain, cross-domain, etc) Intro to Conversion reports (for Goals & Funnels) Account monitoring: Intelligence events, alerts & notifications Intro to Segmentation Intro to Goals & Funnels set-upIntro to Ecommerce reportsIntro to Core Reporting APIOur approach to optimisation Intro to Ecommerce tracking Intro to Audience reports (inc. Demographics & Other Reports) Advanced reporting (magic dashboards + other tools like Tableau & Klpfolio) Intro to Remarketing Next steps tagging (demographics)Intro to Acquisition reports Attribution analysis Intro to campaign tagging & how GA identifies traffic source Intro to Behaviour reports Attribution modelling Intro to advanced GA tracking part 2 (events, virtual pageviews content grouping) Associated examples / reports: User ID views Approach to AB testing Regex &jQueryAnalysing User-level behaviour in GA Intro to Optimizely (& other tools) Intro to advanced GA tracking part 3 (custom dimensions, custom metrics, User ID set-up) Filters & account structure Intro to debuggingSampling Advanced GTM / GTM wrap-upHow GA (& GAP) integrates with other tools Intro to Quality AssuranceIntro to GAP Tracking beyond websites Intro to Big Query Intro to App Tracking

5. Preparation Interactive session Task Process per module Session lets new joiner ask questions and trainer to give examples, tips & our spin We prescribe specific online videos or articles, plus textbook content to cover basics Either quiz or practical task used to gauge quality of training and new joiners understanding

6. Periscopix external program TechnicalInterface How to navigate the interface ReportingInsight How to manipulate data to drive insight Understanding how to report on KPIs How GA works & what’s possible Moving from a basic intro to the tool up to more advanced data manipulation One day session

7. LogosPlatforms Example external training schedule Task-focussed at each stage to steadily build confidence and knowledge within Google Analytics End with an open workshop on reporting

8. LogosPlatforms Post-Training Support

9. Wider training resources available Online training Textbooks Online collateral

10. LogosPlatforms Online training collateral

11. LogosPlatforms Our recommended textbooks

12. LogosPlatforms Online collateral

13. LogosPlatforms Questions?