1. Confidential: See restrictions on cover.

2. Confidential: This presentation contains confidential, proprietary information and trade secrets of Best Western International, Inc. (“Best Western”). It is intended for use solely by Best Western and its Members. This presentation and its content may not be shared with or disclosed to any non-Best Western third-party. Any initiatives described herein may be amended based upon Member feedback, may be implemented in whole, in part, as revised, or not at all. General Notice: Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2014, Best Western International, Inc. All rights reserved

3. Confidential: See restrictions on cover. BEST WESTERN OVERVIEW Over 4,000 hotels in more than 100 countries worldwide Each hotel is independently owned & operated Best Western is the largest hotel chain in Europe One of the fastest growing hotel chains in Asia FREE WiFi internet access Annual quality assessment of all hotels. RFPs send to your BW Account manager.

4. Confidential: See restrictions on cover. WORLDWIDE HOTEL LOCATIONS North America 2084 Latin America 104 Africa 15 Asia 161 Europe 1372 Asia Pacific 172

5. Confidential: See restrictions on cover. HOTELS FOR EVERY OCCASION Take travel to the next level with:  BEST WESTERN ®  BEST WESTERN PLUS ®  BEST WESTERN PREMIER ®  BEST WESTERN PREMIER COLLECTION

6. Confidential: See restrictions on cover. Every Best Western branded hotel offers: Breakfast available to help you get a good start on your day.Breakfast available to help you get a good start on your day. Room only available dependent on clients needs.Room only available dependent on clients needs. FREE high-speed Internet helps you stay connected.FREE high-speed Internet helps you stay connected. In-room coffee & tea maker facilitiesIn-room coffee & tea maker facilities BEST WESTERN ® BEST WESTERN Lancashire Manor, Wigan Consistent AAA

7. Confidential: See restrictions on cover. BEST WESTERN ®

8. Confidential: See restrictions on cover. Additional amenities offered at BEST WESTERN PLUS: BEST WESTERN PLUS: Upgraded bath amenitiesUpgraded bath amenities Fitness room to help you stay fit even while you’re on the roadFitness room to help you stay fit even while you’re on the road Onsite laundry and/or same-day dry cleaning servicesOnsite laundry and/or same-day dry cleaning services Spacious work desk in all guest rooms to keep you productiveSpacious work desk in all guest rooms to keep you productive Business center (copy, fax services and computer access to print airline boarding passes, maps & more)Business center (copy, fax services and computer access to print airline boarding passes, maps & more) BEST WESTERN PLUS ® BEST WESTERN PLUS Ullesthorpe Court Hotel Golf & Spa Consistent with AAA Three Diamond rating

9. Confidential: See restrictions on cover. BEST WESTERN PLUS ®

10. Confidential: See restrictions on cover. Additional amenities offered at BEST WESTERN PREMIER : Personalized guest servicesPersonalized guest services Highest quality furnishings and amenitiesHighest quality furnishings and amenities On-site diningOn-site dining Premium linens & towels to wrap yourself in comfortPremium linens & towels to wrap yourself in comfort Deluxe bath amenities to cover all your personal care needs while travelingDeluxe bath amenities to cover all your personal care needs while traveling LCD or plasma TV with HD channelsLCD or plasma TV with HD channels Well-equipped fitness centerWell-equipped fitness center Meeting rooms so you can get business done right on siteMeeting rooms so you can get business done right on site BEST WESTERN PREMIER ® BEST WESTERN PREMIER Yew Lodge Hotel, East Mids. Marco Pierre White Restaurant

11. Confidential: See restrictions on cover. BEST WESTERN PREMIER ® javascript:;

12. Confidential: See restrictions on cover. 2015 DESCRIPTOR MIX FY 2014 NA Properties Int’l Properties Total BEST WESTERN 1239 14702709 PLUS8182401058 PREMIER24117141

13. Confidential: See restrictions on cover. First soft brand offering: Carefully selected hotels high-quality hotelsCarefully selected hotels high-quality hotels Located in primary international marketsLocated in primary international markets TripAdvisor rating of four or aboveTripAdvisor rating of four or above AAA/CAA rating of three diamond or aboveAAA/CAA rating of three diamond or above NOW ARRIVED...BW PREMIER COLLECTION

14. Confidential: See restrictions on cover. A new urban boutique hotel focused on style, technology and engagement : Grab-n-go stations serving premium food and coffee 24/7Grab-n-go stations serving premium food and coffee 24/7 A bar and cozy fireplace where guests can unwind and make themselves at home A bar and cozy fireplace where guests can unwind and make themselves at home A 700 sq. ft. Zen Zone on the lobby mezzanine for relaxation A 700 sq. ft. Zen Zone on the lobby mezzanine for relaxation Gaming pods with stylish, comfortable seating Gaming pods with stylish, comfortable seating Expanded 24/7 fitness centers Expanded 24/7 fitness centers Modern work spaces in all guest rooms Modern work spaces in all guest rooms COMING SOON...VIB

15. Confidential: See restrictions on cover. BEST WESTERN REWARDS Earn 10 Points for every 55p spent. Fantastic Rewards, Free nights around the world, Amazon, Theatre gift vouchers. Earn Airmiles Points that never expire Exclusive offers 4 membership levels and benefits, Gold, Platinum, Diamond, Diamond for life Easy sign up.

16. Confidential: See restrictions on cover. BEST WESTERN REWARDS

17. Confidential: See restrictions on cover. BEST BUSINESS WORLDWIDE  Offers big saving across all Best Western Hotels.  Client specific not Agent specific  Book at least 500 room nights in Europe OR a 1000 room nights globally to qualify.  10% OFF BAR commissionable or 19% OFF BAR non commissionable.  Bookable via GDS/Web/Phone.

18. Confidential: See restrictions on cover. TRIPADVISOR CERTIFICATE OF EXCELLENCE Awarded to properties that consistently achieve outstanding customer reviews on TripAdvisor 41% of all Best Westerns have earned the Trip Advisor’s Certificate of Excellence Industry average is just 10%

19. Confidential: See restrictions on cover. TRAVEL AGENT BENEFITS Website for our Travel Agent Community: http://www.bestwestern.com/travelagentadvantage http://www.bestwestern.com/travelagentadvantage Brand Updates Incentives Travel Agent Discounts BestCheque Education Agent Help Desk: 800-334-7234 travelagent@bestwestern.com

20. Confidential: See restrictions on cover. CONFERENCE/MEETINGS/CORPORATE GROUPS  Conference/meeting or Corporate Groups enquiries email venues@bestwestern.co.uk or 08443876240. venues@bestwestern.co.uk  No hidden extras on 24HR or DDR delegate rates include:  FREE use of LCD projector  Unlimited Flip Charts FREE internet access  2hour turnaround time for enquiries  When booking via BW Venues commissions are paid automatically at the end of the month.

21. Confidential: See restrictions on cover. THANK YOU FOR YOUR CONTINUED SUPPORT OF BEST WESTERN HOTELS! ANY QUESTIONS?