1. The Future of Social Media Stephen Waddington @wadds Managing Director Speed

2.  A changing media landscape  The rise of social media  A shift to participation  An opportunity for the PR industry Agenda

3. 1990: The birth of the Internet ICCO Summit 20113 Flickr: campuspartybrasilcampuspartybrasil

4. 1998: Google launched ICCO Summit 20114 Screen grab: WayBackMachineWayBackMachine

5. “Networked markets are beginning to self-organize faster than the companies that have traditionally served them.” “Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” 2000: Cluetrain Manifesto ICCO Summit 20115

6. News print challenged ICCO Summit 20116 Flickr: frontlinebloggerfrontlineblogger

7. Broadcast is booming ICCO Summit 20117 Flickr: jonnybakerjonnybaker

8. Our media appetite is insatiable ICCO Summit 20118 Flickr: LocatorLocator

9. The rise of social media

10. New influence flows ICCO Summit 201110 Source: www.philipsheldrake.com

11. New influencers ICCO Summit 201111 Flickr: br1dotcombr1dotcom

12. Facebook ICCO Summit 201112 Awareness of Facebook is 100%. More than 400m users for an average of 37 minutes

13. Twitter ICCO Summit 201113 200m users on Twitter for an average of 23 minutes

14. Vkontake ICCO Summit 201114 Vkontake has 39% penetration in Eastern Europe

15. Tuenti ICCO Summit 201115 In Spain Facebook is the largest social media site followed by Tuenti

16. Mobile (and location) ICCO Summit 201116 Flickr: macanudos.esmacanudos.es

17. A shift to participation

18. User generated content ICCO Summit 201118 Flickr: KordianKordian

19. Radical transparency ICCO Summit 201119 Flickr: acidpollyacidpolly

20. Loss of control: people talk ICCO Summit 201120 Flickr: duncanduncan

21. Interplay with traditional media ICCO Summit 201121 Flickr: alinababafriendalinababafriend

22. Reality versus expectation = conversation ICCO Summit 201122

23. An opportunity for the PR industry

24. Public fooled via spin Information through communication Public engagement via two way communication Back to the future ICCO Summit 201124

25. Content creation ICCO Summit 201125 Flickr: kwlkwl

26. Authenticity ICCO Summit 201126 Source: http://www.alastaircampbell.org http://www.alastaircampbell.org

27. Radical shift in organisational communication ICCO Summit 201127 Flickr: stewartmorrisstewartmorris

28. Engagement and participation ICCO Summit 201128 Flickr: chrisjohnbeckettchrisjohnbeckett

29. Monitoring ICCO Summit 201129 Flickr: donsolodonsolo

30. Social relationship management ICCO Summit 201130

31. Open business ICCO Summit 201131 Flickr: donsolodonsolo

32. 49% integrate social media with traditional PR, across practice areas 31% rely on a dedicated social media team within the consultancy 11% rely on external partners 9% use a combination of the approaches above An opportunity recognised ICCO Summit 201132

33. UK search marketing worth $5.8 billion in 2010 US market worth $16.6 billion in 2010 But we’ve been here before ICCO Summit 201133

34. 54% of consultancy heads believe clients have mixed views as to which communications discipline owns social media 27% of respondents believe clients see social media communications as part of PR activity 19% feel that a majority of clients do not view such services as part of public relations It’s time to claim our ground ICCO Summit 201134

35. Images sourced from Flickr with thanks to: acidpolly, alinababafriend, br1dotcom, campuspartybrasil, chrisjohnbeckett, donsolo, duncan, frontlineblogger, jonnybaker, Kordian, kwl, Locator, macanudos.es, and stewartmorris.acidpollyalinababafriendbr1dotcom campuspartybrasilchrisjohnbeckettdonsoloduncanfrontlinebloggerjonnybakerKordiankwl Locatormacanudos.esstewartmorris Other images with thanks to: Alistair Campbell, Phillip Sheldrake, and WayBackMachine.Alistair CampbellPhillip SheldrakeWayBackMachine Photo credits ICCO Summit 201135

36. The Future of Social Media Stephen Waddington @wadds Managing Director Speed