2. More than 700 clients Australia-wide

3. A brief history Traditional Digital IntentContent Paid inclusion Free and/or performance based

4. 4 step strategy 1.Website 2.Blog 3.E-newsletters 4.Social media

5. Morning tea

6. Website 1.Google-friendly 2.Convince users to take the desired action you require Intent

8. Blogging for new clients “Spray tank extensions”Spray tank extensions “car yard barriers Perth”car yard barriers Perth “backguage metal bending Melbourne“backguage metal bending Melbourne” Intent

9. E-newsletters Brand awareness “Would you like fries with that” “I didn’t know you did that” Content

10. Social media 1.FacebookFacebook 2.Google+ 3.LinkedInLinkedIn 4.TwitterTwitter Content

11. Google Analytics™ 1.Audience Overview 2.Acquisition 3.Landing Pages 4.All Pages

12. What you need to do? In the following priority: 1.Get your website right –Keyword-focused and SEO-friendly –Convince users to take the desired action 2.Blog 3.Video – preferably YouTube

13. Thank you 1.facebook.com/goopwebdesignfacebook.com/goopwebdesign 2.plus.google.com/+GoopAuplus.google.com/+GoopAu 3.linkedin.com/company/gooplinkedin.com/company/goop 4.Find Karl on LinkedIn au.linkedin.com/in/karlmorris au.linkedin.com/in/karlmorris