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Fiji Airways Tourism Fiji Industry Day 20 th October 2015 ♦Otto Gergye ♦Executive General Manager Sales & Marketing
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Bula and Welcome ♦ Fiji Airways Strategy ♦ Highlights 2015 ♦ Profitability and Operational Excellence ♦ Fiji Airways Network ♦ Fleet Plan 2015-2019 ♦ Our Markets ♦ PR Activity ♦ Marketing ♦ Product – How was it? Feedback. Q&A 2
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Fiji Airways 3 Fiji Airways Strategy With an aim to become a world class leading boutique airline, Fiji Airways’ strategy is based upon the renewed five- year plan which builds on the airline’s new branding and structure, focuses on network and fleet expansion, and seeks to increase network reach through codeshare and interline opportunities to grow Fiji’s economy and tourism. Tuesday 20 October 2015
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Fiji Airways Highlights 2015 ♦New Reservations Centre in Suva(January 2015) ♦ Shanghai Charters(February 2015) ♦New route Wellington(June 2015) ♦Online Check-In(August 2015) ♦New internet booking engine(August 2015) ♦4 th Frequency to Hong Kong(October 2015) Tuesday 20 October 2015
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Fiji Airways Profitability & Operational Excellence Fiji Airways has been profitable for the 3 rd consecutive year in 2014 and has achieved the company’s set goals in operational excellence for the same year: ♦On-Time Performance 83% ♦Technical Dispatch Reliability 99% 5 Tuesday 20 October 2015
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Fiji Airways 6 Fiji Airways & Fiji Link together Serve 48 destinations in 12 countries (including code-shares) Operate 37 routes o 23 international o 14 domestic o 23 from NAN (17 international + 6 domestic) o 14 from SUV (6 international + 8 domestic) Operate 350+ weekly flights from Nadi and Suva Our Network (with Codeshare & Key Interline Routes)
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Fiji Airways Fleet Plan 2015 - 2018 Aircraft Type2015201620172018 Airbus 330-2003333 Airbus 330-300111 Boeing 737-8004455 Boeing 737-7001111 ATR72-6002222 ATR42-6001111 Twin-Otter DHC6-300 3333 Total141516 Tuesday 20 October 2015
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Fiji Airways Our Markets 2016 2016 summary: ♦Passengers budgeted1.5M for the Fiji Airways group ♦Seats offered about 2.0M on the total Fiji Airways network ♦Load Factor 75% Tuesday 20 October 2015
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Fiji Airways Media / Advertising Activity ♦Weekly tactical campaigns in AUS, NZ, USA, HKG ♦Joint brand and tactical campaigns with Tourism Fiji, travel agencies to enhance further reach and better spend of budget ♦91 Fiji Airways tactical campaigns ran in 2014 ♦94 Fiji Airways tactical campaigns ran in 2015 (Jan – Sept) Tuesday 20 October 2015 Major Markets 2014 / 2015
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Fiji Airways 10 Media / Advertising Activity. FJ website banner for Chinese Market Fares from: Hong Kong, Shanghai, Xi An & Xiamen to Fiji Campaigns in major Markets Australia New Zealand USA US Campaign Tuesday 20 October 2015 Major Markets 2014 / 2015
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Fiji Airways Media / Advertising Activity Tuesday 20 October 2015 ♦Evolution of the Welcome to our Home brand campaign from 2014 ♦Joint promotion of destination and Fiji Airways products and services
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Fiji Airways Instagram- Cumulative 2.5million likes on 12 photos to his 2.7mill followers. Twitter-10,000 favourites, 5000 retweets on 12 photos to his 1.8m followers Twitter reach in 8 days- 19 million NEW ROUTE: WELLINGTON, IN PARTNERSHIP WITH WELLINGTON PHOENIX FOOTBALL CLUB Overall PR value for the campaign just in NZ (based on AVE) is NZ$ 330,239 or FJ $465,201 Print articles, Online articles, Social media posts, TV stories in NZ, Radio activations and presenters broadcasting from Fiji, community engagement, schools engagement Promoting partnership with Fijian Rugby – Fly Like A Fijian video racked up almost 200k views Instagram averaging 27,000 regrams / retweets per post. Posts promoted Savusavu and Yasawas. Video made from their trip seeded on owned and earned channels, including Fiji Airways ‘Inspiration’ blog. Consumer competition gave away Fiji holidays. POPULAR ‘BIKINI A DAY’ SOCIAL MEDIA FLY LIKE A FIJIAN FIJI INTERNATIONAL GOLF TOURNAMENT Promoting partnership with the Fiji International -Fiji Airways tee-markers across the golf course -Land in Fiji Challenge PR Activity Tuesday 20 October 2015
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