1. Koh Lee Kuen Reuben Cheng Chua Sing Nee Lionel Ho Sean Koh Jonathan MK0803 (MC) NMM ICA 3

2. Our New Media Tools NEW MEDIAURL Facebookhttp://www.facebook.com/NYPMarketing Bloghttp://marketingbrillianceaffiliates.blogspot.com/ Formspringhttp://www.formspring.me/NYPMarketing Youtubehttp://www.youtube.com/user/NYPmarketing Twitterhttp://twitter.com/#!/MkAffiliate LinkedIn (Fail point) http://sg.linkedin.com/pub/nyp-marketing-brilliance-affiliates/2a/131/9bb

3. Introduction & Background

4. Target Market Identification

5. Integrated Marketing Communications Tools Contests – “design your own poster” Direct Marketing – “Emails to prospects” Flyers distribution Word of Mouth

8. Market Research & Analysis

13. Youtube

15. Facebook

18. LinkedIn

21. Twitter

23. Blogger

25. Formspring

27. Results Generated

30. Interview (video) CIM competition

31. Results Generated

32. Execution Schedule

33. Fail points + Contingency High YieldLow Yield High EffortFackbook/ BloggerLinkedIn Low EffortFormspringTwitter

34. Fail points + Contingency

35. THANK YOU!