1. WeetBix WeetBix is a high-fibre and low sugar breakfast cereal that is manufactured by Sanitarium. They are a famous Australian Icon that was first made in 1928 and is now purchased by almost half of all Australian people.

2. The Market  Up until 1980 the branding was based on house wives and healthy children  In the 1920s to 40s Australians struggled and so did the economy especially in the Great Depression  Today, it is still high fibre and low cost

3. ‘The Magician’

4.  The first TV commercial that appeared in 1961  Aimed at children and house wives  Catchy jingle, well pronounced, informative  The style suited the target audience

5. Market  ‘WeetBix Kids’  Aussie, sporty kids, healthy kids  The patriotism partnering of Australia and WeetBix  Partnering with the Socceroos and the Australian cricket team

6. Latest TV advert

7.  Modern and technically advanced  Involves two famous sporting heroes; Tim Cahill and Brett Lee  Catchy slogan is embedded in the ad ‘I’m a WeetBix kid’  Special effects makes in enticing to children, and interesting to older viewers

8. TV commercials  What these two adverts, the magician and the space theme have in common is that they both meet the needs of the target audience of their time and overall, entice the buyer.

9. Advertising Techniques  Before the 1980’s WeetBix focused their advertising on healthy children and mothers  In the 1970’s and 80’s WeetBix created collector cards to encourage children to see the value of Australia, using them as the core advertising markets

10. 1950’s Newspaper advert

11.  Target market is children and mothers  Plays on the thought of a happy family displaying the Bix’s as a family  Enticing because of the clever rhymes and the happiness of the whole advert.  Using the technique of making you think how happy you and your family would be with WeetBix

12. Aussie kids are WeetBix kids  In the 1980’s WeetBix created their first jingle ‘Aussie kids are WeetBix kids’

13. WeetBix advertising  Focuses their market on healthy, sporty people of all ages, but mostly children  They focus their advertising around the latest sporting trend or celebrity.  In the 1990-2000 WeetBix gained their official advertising market with sporting celebrities.

14. Modern Newspaper advert

15.  Modern, simple and effective  Specifically made for the Olympics  Plays on words to create their slogan  The text texture is captivating and looks healthy

16. WeetBix today  They hold annual WeetBix kids Tryathalon to boost their advertisement and the healthy of kids  When people think of WeetBix, they think of children running, doing sports because they ate their WeetBix

17. Future Trends for WeetBix  More aware of health  Labelled as ‘less salt’ ‘more fibre ‘less fat’  More promotional work with sporting events and people  More promotional work with ‘WeetBix kids’ and patriotic Australia

18. Bibliography  http://www.weetbix.com.au/an-aussie-icon http://www.weetbix.com.au/an-aussie-icon  http://weetbixorigin.wordpress.com/weet-bix- origin http://weetbixorigin.wordpress.com/weet-bix- origin  http://www.sanitarium.com.au/about- us/television-commercial-weet-bix http://www.sanitarium.com.au/about- us/television-commercial-weet-bix