1. Fund Raising: Lessons Learned Richard L. Schwab University of Connecticut

2. Know Where You are Going  1. Strategic Plan for School/College  Vision  Benchmarks – actions & target completion dates  Reallocation and focus  Tied to university  Fund raising plan  Tied to strategic plan  Bold but doable

3. Sell where you are going  How do you communicate your vision  Fund raising plan  PR plan for college/school  2 minute drill

4. It takes a village (inside)  Support from faculty and students  Support from above: President, Provost, Foundation President  Development officer(s)  Support staff behind them  Researcher, connector, reminder  Hiring and Holding accountable

5. It takes a community (outside)  Alumni- Friend raising  Advisory/Development Boards  Peers- CADREI  Politico’s

6. It takes trust  Donor relations  First gift not the last-  Personal touch  PR demonstrating impact of funding  Receiver communication  Managing internal competition  Tchotchke

7. It takes a Focus on the Future- Giving options  Deferred gifts  Recurring annual commitment  Endowed gift 5-year plan  Adding to existing endowed gifts, “challenge” gifts  Special projects and one-time asks

8. Lesson from your case study  Reflect on how you or someone close to you obtained a major gift (s) ?  What can you add to this list ?  Questions you have for fund raising