1. www.crpm.org.mk Center for Research and Policy Making The CRPM communication strategy Marija Risteska, PhD Centre for Research and Policy Making

2. Center for Research and Policy Making www.crpm.org.mk Definition – our starting point A communication strategy is the: why, what, who, when, and how of relaying information

3. Center for Research and Policy Making www.crpm.org.mk Why? A communication strategy details the message, audience, potential vehicles, resources required, and feedback mechanisms a blueprint for building a campaign to inform what you want to achieve with the communication

4. Center for Research and Policy Making www.crpm.org.mk What? topics that are “hot” and topics that are not on the policy agenda of the government, but are pressing problems of the Macedonian society

5. Center for Research and Policy Making www.crpm.org.mk The “hot” topics On demand = responding to media requests On daily bases Specialization per policy areas Highly politicized

6. Center for Research and Policy Making www.crpm.org.mk Topics that are not on the policy agenda Well worked out communication plan

7. Center for Research and Policy Making www.crpm.org.mk Who? Our primary audience is the policy maker »Identify ways how to get to him/her »Involve them in the research process; »Methodology development »Peer review workshops; »Roundtable discussions; »Trainings; »Consultations

8. Center for Research and Policy Making www.crpm.org.mk The boomerang effect

9. Center for Research and Policy Making www.crpm.org.mk When? Creating a tipping point Looking for windows of opportunity Working with the media Visualize the problem Make it personal

10. Center for Research and Policy Making www.crpm.org.mk “ If they have done it, we can do it too!” Showing comparative examples From similar settings Providing ready made solutions With appropriate justification; impact analysis and financial implications

11. Center for Research and Policy Making www.crpm.org.mk How? Communication tools Website, FB profile, CRPM blog, CRPM twitter Quarterly Newsletter Press conferences, press releases, op-eds Media appearances, talk shows, statements Dissemination of materials by post Workshops, round table discussions, consultations

12. Center for Research and Policy Making www.crpm.org.mk Thank you! risteska@crpm.org.mk Center for Research and Policy Making Cico Popovik st.6-2/9 1000 Skopje, Macedonia T: +389 2 3109932 F: +389 2 3109932 www.crpm.org.mk | crpm@crpm.org.mk