1. E-Communications Best Practices for the Walk to End Alzheimer’s Susan Sandvick Specialist, Online Fundraising National Office

3. Inconsistent Font No call to action above the fold

4. Tip #1: Use the 2011 Walk templates

5. WALK 11 – Must Send Emails Get the T-shirt $0 participant #1 Introduction – Registration #2 Welcome Email #3 Social Networking #4 Logistics #5 Thank You #6 Advocacy

8. New for 2011: Registration templates

11. New for 2011: A targeted welcome email for team captains

12. Participants who use the Boundless Fundraising Facebook application raise, on average, 40% more than their peers, send more emails, and bring in more new donors to the organization.

13. 60-65% of all participants who use the Boundless Fundraising Facebook application in 2010 added the application via an email they received from the organization.

14. New for 2011: Social Networking Templates

17. Blackbaud Email Training in February Wednesday, 2/23/11 Sending Emails in Blackbaud 2pm CST Thursday, 2/24/11 ADVANCED emails: How to send recurring emails 2pm CST Go to Insite>WalkCentral>Training to learn more!

18. LEAD THE WAY