1. “Websites – Competitive, Search Engine Friendly, & Social Media Content” Wendy Moyer, Sr. Technical Advisor “Websites – Competitive, Search Engine Friendly, & Social Media Content” Wendy Moyer, Sr. Technical Advisor Websites SEO SMO

2. Who/How will look for me? Any Device! Anywhere! Many Search Tools!

3. Webmaster / Web Developer Webmaster / Web Developer Analytics & Updating Analytics & Updating Website Pages Website Pages Database (formal or informal) Database (formal or informal) Web Host Web Host Domain Name Domain Name Step #1 – pick a name Step #3 – pick a developer Step #2 – gather materials Anatomy of a Website

4. “CALL TO ACTION”

5. Mobile Websites WHY Mobile? 5 Reasons: 1.Mobile Users are different – spend more 2.Mobile gets traffic – all hours 3.Better brand engagement 4.Call to Action may be lost otherwise 5.Reduce Bounce rate

6. Mobile Websites 2 Paths: Mobile First or Responsive Web Design

7. Mobile Design: Responsive Web Design Mobile Design: Responsive Web Design

8. Mobile Design: Responsive Web Design Mobile Design: Responsive Web Design

9. Mobile Design: Mobile First Mobile Design: Mobile First

10. Mobile Design: Mobile First Mobile Design: Mobile First

11. Database search results keyword submit URL Search Engines $$$$ Directory/Listing of Websites

12. Hosts & Servers

14. Search Engine Optimization Online Marketing Email Marketing Social Media Mobile Apps Wielding the Website

15. Search Engine Optimization – SEO

16. Search Engine Optimization

17. SEO - Analytics?

18. SEO - Back-links

19. SEO – Paying for Placement SEO – Paying for Placement (Pay-per-View) (Pay-per-Click) (AdWords)

20. SEO - Placement PPC or PPV Organic (no cost)

21. Email Marketing

22. Your Business Social Media Marketing

23. Social Network  Used by Retail, B & B, Small businesses, and organizations focusing on Community  Professional Network – Used by businesses to find other businesses, and new employees.  Businesses in the music/creative sector do best here, but can be used by organizations focusing on community

24. Focus on Helping People & Likes will turn to Leads!!

25. Every Employee will promote your business & Followers can Turn to LEADS

26. You are Your Brand! Create a Nice Profile Pic & feature your Unique Niche!

27. Sharing  Pictures and short video can be photo-shopped and added to social network sites.  Technically not used for business advertising, but can use it to promote your brand via photo sharing.  Pin board style website that lets a person/business create collections. Best used to drive traffic/leads to your business.

28. Sharing

29. Video  Most popular Video-sharing website! Businesses can upload, view and share videos of organization or products.  Again, technically not for business advertising, but can use it to promote your brand via photo sharing.

30. Blogging  Blogger – Easy way to share subject matter related to your business. Originally, journal format, now has wide variety of templates.  Wordpress -free and open source blogging tool and a content- management system (CMS) based on PHP and MySQL, which runs on a web hosting service.

33. Micro-Blogging  Short & Sweet Information network – 140 characters – can include videos and pictures to make people talk about your Business, products, and events.

34. Aside from all the games, social centered, and fun apps, there are business-related APPs that help companies acquire and maintain customers. But be careful! Mobile Apps

35. Example – perhaps your products are somewhat unique – and you have a computer tool to help select the correct product. Would an App open to anyone provide another company an edge? Mobile Apps Caution Mobile Apps Caution **An App should give You a competitive edge – Not your Competition!

36. User Interface must be simple – no frills – in harmony with your website Maintain user profile for quick startups – –Example App – “ Wegmans ” Mobile Apps

37. Best business Apps provide a worthwhile product to your customers – – Something they use themselves – – Something your personnel use for them ** Making your business App a win for the customer will make it a win for your company. Mobile Apps - Notes

38. Further Reading…

39. Questions? Donna J Yale, Advanced IT Team Lead PennTAP Penn State Professional Education Pennsylvania State University E-Mail: DYale@psu.edu DYale@psu.edu