1. RWC Community Engagement

2. Aims of the evening Community engagement…. What will this look like for your club? How do we engage new people? What events can we run? RFU products Produce club action plan

3. What’s your Social Capital Every Sports Club must develop considerable goodwill and engagement with their local community if they are to develop and survive. Having a success criteria based on sport only, 1 st Team results, trophies won, number of members etc. is too narrow a focus.

4. What’s your Social Capital Produces a disconnect between Sport and Society. If your values are just to ‘coach sport’ or provide enjoyment for your members then you will probably find that people in the surrounding community care little for you or your activities unless they are directly involved with your club. Narrow focus on your club limits your scope.

5. What’s your Social Capital The shared norms and values your Club has with the Local Community. Social Capital = Community Goodwill Account The bigger your goodwill account, the more people will want to become, Users, Members, Volunteers and Partners. Successful Partnerships have to be Win - Win

6. Promoting the club in the local community

7. Task 1 Who are your Key Community Partners? Local community….. 5 min 5 mins

8. Task 2 Who currently uses your Club? Local community….. 1 min

9. Who uses your club? Weight Watchers / slimming world Other sports & Dancing Beer Festivals Luncheon Groups Car Boot & Craft Fairs Private Hire – Parties etc. Schools, colleges & Universities Business use & Networking groups Your Members! Motor Bikers & Music festivals Caravan Club & Camping

10. Utilise current links Engage with current users Link into what they are already buying into and extend the offer; E.g. Weight Watchers Business Networking Engaging Ideas…..

11. Task 3 Pick 1 or 2 of your current users and discuss how you could engage with them more and how this would benefit the club. Local community….. 5 min

12. Engaging with the Community Town Carnival & Gala Days Charity Events / initiatives Dog Shows/ Open Parks Youth & Community Clubs Lifeboat Day Local Authority – Health Groups School / College open days Village Fete ’ Local groups e.g. Scouts / Guides Before people come to you – you will probably need to go to them. e.g. Myerscough College Open Day

13. Task 4 Who do you want to Engage with? What Organisations/Businesses/Groups are there locally that you could go out to? Local community….. 5 min

14. What events could you run at the club? Key target – NEW PEOPLE/LAPSED MEMBERS Open day/Community day – Offer the clubhouse to new user groups (Zumba, group meetings, play groups) Local Charities Family fun day Local business touch rugby Fitness sessions at the club, turning into Touch Rugby – Do you have PT’s in the club? Schools/Colleges/University events – start back in September. Sponsors/Local business engagement – Touch Rugby RWC matches – Beer festival, themed events

15. What events could you run in the local community? Key target – NEW PEOPLE Beer festival in local village hall Promotion in Local pubs/bars Promotion in local Gym’s Touch rugby in town/village centre Rugby club stall/Redundant shops School assembles School coaching Bag packing – juniors Sponsor events – 10k’s etc

16. Match Schedule 18 th Sept (Friday) V’s Fiji – 8pm KO 26 th Sept (Sat) V’s Wales – 8pm KO – No league rugby 3 rd Oct (Sat) V’s Australia – 8pm KO 10 th Oct (Sat) V’s Uruguay - 8pm KO 31 st Oct (Sat) RWC Final – 3pm KO – No league Rugby Friday evening game every week Full match programme each Saturday and Sunday

17. RWC Match Days Why do we want them there?..... How do we get them there?..... How do we ensure a good experience?..... How do we engage with those people watching elsewhere?..... What plans to you have to get non-members / lapsed members into the club house to watch matches?

18. Getting people to the club for RWC games Parking Advertising Drinks Promotion Types of Drink Number of Bar staff Suitable welcome Toilets suitable Food Other Activities Screen suitable Collect email / No.

19. How will you advertise these events? Newspaper Word of mouth Facebook Twitter (How far is your reach?) Other social media Is your approach targeted? When do you use it? What information do you distribute?

21. Festival of rugby video https://www.youtube.com/watch?v=MvMquLg -3Lo

22. Festival of rugby – Introduction The Festival of Rugby represents the biggest opportunity for clubs, schools and other community and stakeholder groups to take part in Rugby celebrations in 2015. The Festival will take place from 10th June – 31st October. 10th June marking 100 days to go until the start of the tournament. Clubs will apply/register their events through the Festival of Rugby website www.festivalofrugby2015.comwww.festivalofrugby2015.com Once permission is granted, Event owners will be able to use the Festival of Rugby logo and branding to promote their event.

23. Target audience The target audience for hosting events include schools, colleges, clubs, universities, other sporting bodies and community groups. ER2015 will work with the host cities, partners and key stakeholders to generate awareness and participation in the Festival. Event types Events of any size are welcome to become part of the festival but all must have a connection to Rugby e.g. Rugby tournaments (all ages), Rugby fundraisers, events celebrating RWC teams staying in the local area. Where possible the events should be free to attend and open to all. However ticketed /fundraising events are not excluded Both existing and new events are encouraged to become part of the Festival of Rugby 2015. All events will be planned, staged and delivered by the organisations themselves Festival of rugby – Events types

24. Once an event has been accepted into the Festival of Rugby, the Event owner will be sent a Unique Log-In for the Festival of Rugby Brand Centre which is designed to give quick and easy access to the Festival of Rugby guidelines and logos through a secure website. Event owners will be able to download a range of logos and Festival of Rugby material to help promote their event including templates for press releases and posters and artwork for producing Festival of Rugby branded materials such as badges and stickers, flags, and T-shirts. All approved events will be promoted via the Festival of Rugby website Festival of rugby – The offer….

25. Festival of rugby – Logo and branding

26. Festival of rugby – Club plans How could your club get involved with/apply to Festival of Rugby and integrate your local community? -Current events -New events (new people/members) June 10 th – 31 st October -Schools events -School summer holidays -Summer camps -Summer touch -Summer Community BBQ’s -Rugby related Bake off’s….

27. Trophy Tour – pre RWC The RWC will be travelling around the British Isles for 100 days before the start of the tournament: Lancashire 28 th July 8.00-10.00am Bury -The Rock 11.00-1.00pm Liverpool St Helens 2.00-4.00pm Crosby Beach 6.00-8.00pm Blackpool

28. Every Voice Counts Sing your own version of Swing Low Sweet Chariot https://www.youtube.com/watch?v=LqhCIbXvbZw&featu re=player_detailpage Enter to win a chance to feature on the official England Rugby single. Different members of your club, video them and upload onto the England Rugby Facebook page. No limit on the number of videos. Competition runs to 1 st July

29. NatWest Rugby Force Weekend 27 th & 28 th June 2015 10 th April – Support toolkit available online to all registered clubs. 29 th July Get Behind England materials delivered to 350 selected clubs. 15 August – 31 October – Dress your club and get behind England.

30. Outcomes Add Detail to your Top 2 ideas What How Who When Tasks to be completed beforehand.

31. What next…. RWC Recruitment and Retention Workshop Monday 20 th April 6.30-8.30pm Preston Grasshoppers RFC

32. Rugby Football Union. England Rugby is a trading name of the Rugby Football Union. The England Rose is an official registered trademark of the Rugby Football Union.