1. BabyBaby Channel Created by: Margot Schuffel Created for: Media 3600 Date: 04-29-08

2. Why the BabyChannel ? In the time it takes to count to ten, more than 40 babies are born worldwide. In the United States around every 14 seconds to a minute a new baby is born. There is no Baby channel available

3. What is it about? The Baby Channel is a fun to watch, interactive channel that will provide guidance to everybody who is interested in babies and every aspect that comes with it. a television channel where they can turn to for questions, education, exercise and comedy provide information for the parents but also for surrounding family such as future grandparents, brothers, sisters, aunts, uncles, nieces, nephews, cousins and friends.

4. Target Audience expecting parents from all ages pregnant mothers shows especially designed for fathers, grandparents and others no age limit to watch the programming, everybody who likes children, has children, wants children or teaches children can learn from it.

5. Promotion advertising in newspapers, different kind of magazines, radio shows, Internet and television commercials Internet pages street team

6. Programming designed in a way that they are easy to understand and will keep the viewers interested Because the channel is interactive many of our shows will be live and filmed at our studios. We want our audience to be involved! Every morning a professional Yoga Instructor will start of the day with Prenatal Yoga, which will be aired two more times that day.

7. Programming (cont) Every 20 minutes a question from our helpline will be answered live on television by one of our professional childcare specialists.

8. Programming (cont) Shows in production:  Funny videos  Games shows  Soap Opera  Adoption Stories  Baby News Hour  Birth show

9. Programming (cont) Our live shows, which will air daily, are: Interactive Talk shows, which will have topics such as:  Allergies  Product reviews  Best for you and the baby  Birth giving  Sex  Postmortem depression  Illnesses  Etc.  Medicine

10. Programming (cont) Shows for family members in production:  Knitting  Hands-on shows  Create and design shows

11. Example of a daily schedule: 6.00 amEarly morning live talk show 7.00 amPrenatal yoga 8.00 amMorning show with guest 9.00 amSoap Opera (repeat last night) 10.00 amKnitting show 11.00 amCartoons for the children 12.00 pmPrenatal yoga 1.00 pmTalk show 2.00 pmAdoption Stories

12. Example of a daily schedule 3.00 pmRerun of early morning show 4.00 pmTalk show with guests 5.00 pmCooking show 6.00 pmPrenatal yoga 7.00 pmFunny kids videos 8.00 pmSoap Opera (new episode) 9.00 pmBaby stories 10.00 pmBirth stories 11.00 pmAdoption stories 12.00 amStart of reruns of today’s shows

13. Advertisement Every 10- 15 minutes during the shows we will have to go to commercial break affiliated with baby needs such as diapers, food, clothes, medicine, furniture, and baby care products benefits for our advertisers are that they will be able to target the exact group of audience they need.

14. Staff Structure The baby Channel works with professional trained and certified staff that is with care selected for our departments. We work with a non-discrimination policy.

15. Staff Structure (cont.) Our departments are:  Legal department  Public Relation Department  Marketing Department  Administration Department Production Team

16. Staff Structure (cont.) We also have on staff:  Security  Secretaries  Receptionists.  Web designers  Certified doctors, nurses, midwives and gynecologists.  On-air talent  News team  Street team

17. Staff Structure (cont) Our production Team exists of:  Lights specialists  Cameramen/ women  Producers  Directors  Technical directors  Sound engineers  Set builders  Free-lance reporters  Make-up and hair artists  News team  Writers for soap etc.

18. Staff Structure (cont) We offer internships for college students with related majors for the departments we have. These positions are unpaid but student will receive college credits.

19. If successful our team will grow need more staff departments will have to grow we have to stay on top of all the latest gadgets creative ideas have to be more creative then the last keep our audience attention.

20. Why me? creative person determined to finish what I started I will not give up and will not have a fall back bring me down television world is competitive but I am ready for that challenge. The Baby Channel is born and I will be there along the way to see it grow up!