1. The World’s Largest Photo Blog TM

2. WHAT IS THIS THING YOU CALL theCHIVE? URL: www.theCHIVE.com Est: November 2008 Monthly Visitors: 5 Million* Monthly Page Views: 23 Million* Average time spent marinating on theCHIVE: 6 Minutes U.S. Alexa rank: 1,750 Content Type: Original galleries of funny photos, ground- breaking photography, and art from all over the world. A one- stop shop for the internet’s hottest, freshest and funniest viral photos. *Sources: Google Analytics Jan ‘10 & Alexa Jan. ‘10

3. DEMOGRAPHIC theCHIVE College Humor EbaumsWorld Break AskMenCraveOnline Males 18-34 232 179 203174 175176 Males 21-34 243 175 190165 172173 Males 25-34 194 155 167152 148188 75% Males 77% Adults 21+ 140 Comp Index HHI $100k+ Sources: Comscore Media Metrix Dec. ‘09 COMPETITION

4. RESKIN THE CHIVE You provide the assets and our in-house designers do the rest!

5. PREROLL VIDEO Able to run a 300x250 and/or 728x90 companion ad with :15 or :30 preroll theCHIVE showcases the best original, funny videos on the web and the video section contains thousands of viral videos 1,000,000 video plays per month

6. Leo Resig leo@thechive.com 310.663.3605 To advertise with us, please contact: