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Published byVincent Porter Modified over 9 years ago
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CONFIDENTIAL 1 Grouper – Update & 3.0 Overview
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CONFIDENTIAL 2 Grouper – Historical Growth Grouper 1.0 “Share your videos with friends” Grouper 2.0 “Share your videos with the world” SPE Acquisition Grouper 3.0 “Marriage of Hollywood Quality & Viral Video” Mar ‘05 Nov ‘05 Aug ‘06 Growth of Global Video Network July ‘07 * Excludes ValueClick customers
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CONFIDENTIAL 3 Grouper – Home Page Evolution Home Page At Acquisition: Immersed Users in a Wide Variety of User Generated Video Home Page Today: Presents Editorialized Content on a Channel Basis Video wall cycled through a mix of user submitted videos Home Page Emphasizes Featured Channels
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CONFIDENTIAL 4 Grouper 3.0 Opportunity Number of Videos in the Category “Hollywood” ContentViral Video Number of Viewers The Opportunity High quality content viewed by many Less viral and offers less variety than UGV Combine the viral nature of user-generated video with the quality of “Hollywood” content Unlimited variety of content Highly viral Lacks quality of traditional studio content
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CONFIDENTIAL 5 Firehouse Channel
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CONFIDENTIAL 6 Channels Basic Premium / Branded “Rescue Me” spin-off Jokes from users across the globe Reality show where people "judge" people Video music magazine with indie rock focus Virtual stage for stand-up comedy “SNL” style sketches and spoofsMoving Target Election 2008 coverageMeet the People What’s hot…from people to gadgets to trendsSexy (working title) “Coming Soon” At Launch Funny Animation Short Films Movies & TV Sexy Music Family Friendly Wheels & Wings Extreme Travel How To Commercials Sports Pets & Animals Video Games Blogs & Podcasts Food & Drink The Line-Up Sound Check
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CONFIDENTIAL 7 Cross-Sony Partnerships Marketing Distribution Partners User Driven “1 Click” Grouper Video Network Partners Digital Imaging Power video uploads Embed screensaver and software Users syndicate playlists via embedded player Embed Grouper player on partner sites Distribute content “pyramids” Purchase advertising on high traffic web sites Drive users back to Grouper.com
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CONFIDENTIAL 8 Grouper 3.0: “The Best Content Not on Television” Acquire and produce dynamic viral videos for channel- based programming strategy Engage content creators and partners by “institutionalizing fame” Leverage best of breed editorial and technology to surface the best content Syndicate channels across the Global Video Network Monetize global audience through advertising sales by SPTAS and rep firms
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