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Category Experience Automotive Aftermarket Advance Auto Parts Triton Platforms Slacker/AOL, a2x, Triton Terrestrial Network, Triton Engagement Network.

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Presentation on theme: "Category Experience Automotive Aftermarket Advance Auto Parts Triton Platforms Slacker/AOL, a2x, Triton Terrestrial Network, Triton Engagement Network."— Presentation transcript:

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2 Category Experience Automotive Aftermarket

3 Advance Auto Parts Triton Platforms Slacker/AOL, a2x, Triton Terrestrial Network, Triton Engagement Network Targeting Demo M25-54 Campaign Details Two National Campaigns running full-year, including behavioral-target of M25-54 who are Auto DIYers Creative Execution In-Stream & Mobile :30 second audio with synced banners and market-specific creative. CarQuest (sister company) ran in non-AAP markets Contesting Utilized Triton Loyalty Engagement platform to run five contests giving away $999 in cash and AAP Gift Cards Results Advance Auto Parts has utilized Triton Digital for two years, building on 2013 success with behavioral targeting and contesting in 2014 Triton Engagement Network: Sweepstakes Slacker Mobile Interface Triton Terrestrial Network Slacker Interface

4 O’Reilly Auto Parts Triton Platforms Slacker/AOL & Triton Terrestrial Network Targeting Demo M18-54 Campaign Details National Campaign running full year Creative Execution In-Stream & Mobile :30 second audio with synced banners; focusing on specific Sales Events & Coupon Offers. For example: Gas for Life promo, Lucas Injector Fluid BOGO, Car Wash Kit Sale, and Oil & Filter Sale. Results O’Reilly Auto Parts has worked with Triton for two years. Triton Terrestrial Network Slacker Interface

5 Valvoline Triton Platforms Slacker/AOL, Slacker Radio custom Valvoline Station, a2x, Triton Terrestrial Network Targeting Demo M18-49 Campaign Details National campaign May 2014 – August 2014, including behavioral-targeting to Auto DIYers Creative Execution In-Stream & Mobile :30 second audio with synced banners  Custom Slacker/Valvoline Music Channel- American Muscle by Valvoline  Valvoline audio tags retailers where Valvoline is available. (audio example: AAP) Results Valvoline has utilized Triton Digital for two years, increasing their spend and creative capabilities; Custom Channel includes limited ad breaks, exclusive to Valvoline, for traffic-driving audio to Slacker listeners Slacker Mobile Interface Valvoline’s American Muscle Channel

6 ExxonMobil Triton Platforms Used Triton Terrestrial Network, Triton Engagement Targeting Demo A18-49 Campaign Details National Campaign running through Q1 promoting special offers Creative Execution In-Stream & Mobile :30 second audio with synced banners. The campaign also served multiple banners to Triton’s registered and active members of over 600 radio station loyalty programs in the US. Results In their third year with Triton Digital, ExxonMobil serves relevant ads to their targeted demo by focusing on varying offers to Triton’s Digital Audio listening audience through online content or engaging with a local radio station loyalty program. Triton Terrestrial Network

7 Car Toys Triton Platforms Used Slacker/AOL, Triton Terrestrial Network Targeting Demo A21-44 Campaign Details Three geo-targeted campaigns across 7 markets running for a total of 40 weeks Creative Execution In-Stream & Mobile :30 second audio with synced banners promoting special offers and in-store events Results Q1 campaign proved successful and Car Toys followed up with a Q2 campaign, before committing to a larger Q3/Q4 campaign Triton Terrestrial Network Slacker Interface


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