1. aiia : voice of the digital economy AIIA Victoria Exporters Club ‘Looking at the Export Market in China’

2. aiia : voice of the digital economy Welcome Don Kordick AIIA Victorian Branch Committee Member

3. aiia : voice of the digital economy

4. AIIA Thanks

5. aiia : voice of the digital economy Brett Stevens Manager Major Projects - North Asia Department of Business and Innovation

6. Super Trade Mission to China ICT Sector

7. This multi-sectoral trade mission of up to 250 companies will be led by senior Victorian Government and industry representatives It will focus on enhancing and developing commercial opportunities within the: - ICT - Automotive - Education - Cleantech - Urban Systems Design - Commercial Aerospace - Tourism - Aviation - Life Sciences; and - Food and Beverage sectors Scope of the Super Trade Mission

8. What is the Super Trade Mission? The Super Trade Mission will incorporate business-to-business meetings, in- market site visits, networking events tailored to each industry, as well as promotional media opportunities; Commercially orientated, with heavy emphasis on achieving export growth and enhancing networks and relationships; Two major gala networking events in Dongguan and Nanjing which are mandatory for delegates to attend, incorporated into a specific ICT Sector program; and There is no cost to participate, a subsidy of $3,000 is provided to offset travel and accommodation.

9. Key objectives Build relationships with companies and government representatives in China; Identify potential business partners; Gain a better understanding of the market in China; and Promote awareness of Victorian technology capabilities.

10. Who is eligible? Minimum requirements include: Is headquartered or has significant operations in Victoria; Has an ABN; Is financially viable and not insolvent; Is currently exporting or export ready; Has a product or service that has significant Australian content and is intended to be exported from Victoria or engages in R&D and product development in Victoria; Has the potential to grow its revenue and/or employment in Victoria; Is willing to participate in the minimum requirements of the mission program (two in- market gala events and two pre-mission briefings); and Is willing to complete a post-mission evaluation form within 14 days of the mission concluding.

11. Next Steps Application Process Expressions of Interest have been distributed Please visit: www.export.vic.gov.auwww.export.vic.gov.au For further information please contact: china@export.vic.gov.au china@export.vic.gov.au

12. aiia : voice of the digital economy Stuart Bland Manager, Technology Industries ICT Business Development Multimedia Victoria

13. China market – a snapshot Projected urban population – 1 billion by 2030. By 2025, 221 cities in China to have more than 1 million people (McKinsey Global Institute) Due to a growing middle class, domestic consumption is on the rise 975 million mobile phone users More than 485 million internet subscribers Estimate that over one-quarter of China’s urban population of over 650 million people shop online.

14. ICT market in China China’s domestic IT hardware market is now the world’s third largest, at an estimated $127 billion in domestic spending last year China’s software market is estimated to have grown over 33% in the first ten months of 2011 to over US$234 billion China’s market for telecoms infrastructure, heavily weighted by mobile infrastructure, is an industry with over US$50 billion in annual investment E-commerce continues to be a driving force of ICT investors in China.

15. ICT growth segments in China Mobile operating systems, applications and mobile payments; Cloud computing and data centre services; CRM & ‘enterprise’ social networking solutions; Creative multimedia; and Computer, console and online internet games and related services

16. Draft ICT Sector Program Dates Proposed TBCTimeLocationActivity Sunday 16 th SeptEVEMission Hills, DongguanIn-market Whole of Mission Welcome Brief by the Commissioner Monday 17 th SeptAMLonggang District, ShenzhenVisit to Huawei Technologies’ Headquarters PMMission Hills, DongguanAngel Investor Forum PMMission Hills, DongguanVictorian Government and Huawei Technologies hosted ICT networking event EVEMission Hills, DongguanWHOLE MISSION GALA EVENT Tuesday 18 th SeptAMDongguan → ChengduMorning Flight PMChengduSite visits and Business Matching EVEChengduTBC Wednesday 19 th SeptAMChengdu → ShanghaiMorning Flight PMShanghaiBusiness Matching (service provider) EVEShanghaiNetworking event – Hewlett-Packard (TBC)

17. Draft ICT Sector Program Cont. Dates Proposed TBCTimeLocationActivity Thursday 20 th SeptAMShanghai → SuzhouMorning bus AMSuzhouSuzhou Industrial Park visit – business matching and networking event PMSuzhou → NanjingHigh-speed train PMNanjingBusiness Matching EVENanjingWHOLE MISSION GALA EVENT Friday 21 st SeptAMNanjing → BeijingMorning Flight AMBeijingP&T Expo Comm China 2012 PMZhongguancun Hi-tech Park, BeijingVanceInfo Technologies networking event PMBeijingTBC Saturday 22 nd SeptAMBeijingP&T Expo Comm China 2012 PMBeijing → MelbourneEvening Flight

18. Victorian Government assistance Subsidy of $3,000 (to eligible companies) Business matching (2 meetings per company) Organisation and entry to networking function(s) In-market support Group interpreters and group buses Pre-event briefings Marketing material (Mission Brochure)

19. Delegates pay for….. Airfares Accommodation Company marketing material (translation) Freight (if applicable) Personal expenses

20. Sometimes doing business in China is a fine balance….

21. Some things are lost in translation…

22. Finding a suitable business partner can be tricky…

23. You can’t catch a cub without going into the tiger’s den……

24. Questions…….

25. aiia : voice of the digital economy Dr. Victor Li Managing Director VanceInfo Technologies Australia Fabian Rebeiro Business Director HealthWallace, Australia Niranjan Arasaratnam Partner, Allens Arthur Robinson

26. aiia : voice of the digital economy

27. Q&A

28. aiia : voice of the digital economy Thank you

29. aiia : voice of the digital economy AIIA Thanks

30. aiia : voice of the digital economy Upcoming Events May 7, 2012 Government Networking Forum August, 2012 iAwards Summit and Gala Dinner

31. Major Partner Host Partners Major Partner iawards.com.au

32. Host Partners Major Partner iawards.com.au The 2012 iAwards honours both companies at the cutting edge of technology innovation as well as leading professionals across the industry. Key Dates 2012 Nominations Open March 2012 Webinar Briefing Session March-April 2012 Nominations Close May 2012 Phase One Judging May/June 2012 State Winners PresentationsEarly July 2012 Phase Two Judging Early August in Melbourne iAwards Key Events 9 August 2012 Australia 3.0 Forum VIP Networking Luncheon Innovation Showcase Presentation Ceremony Gala Dinner

33. aiia : voice of the digital economy