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1 Preferences Molly W. Dahl Georgetown University Econ 101 – Spring 2009.

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1 1 Preferences Molly W. Dahl Georgetown University Econ 101 – Spring 2009

2 2 Rationality in Economics Behavioral Assumption: A decisionmaker always chooses the most preferred alternative from the set of available alternatives. To determine what a person chooses, we must determine what a person prefers.  That is, to model choice we must model preferences.

3 3 Preference Relations Comparing two different consumption bundles, x and y:  strict preference x is more preferred than is y.  weak preference x is as at least as preferred as is y.  indifference x is exactly as preferred as is y.

4 4 Preference Relations Strict preference, weak preference, and indifference are all preference relations. Particularly, they are ordinal relations  they state only the order in which bundles are preferred.

5 5 Preference Relations denotes strict preference  x y means that bundle x is preferred strictly to bundle y.  

6 6 Preference Relations denotes strict preference  x y means that bundle x is preferred strictly to bundle y. denotes weak preference  x y means x is preferred at least as much as is y. ~  ~   

7 7 Preference Relations denotes strict preference  x y means that bundle x is preferred strictly to bundle y. denotes weak preference  x y means x is preferred at least as much as is y.  denotes indifference  x  y means x and y are equally preferred. ~  ~   

8 8 Preference Relations x y and y x imply x  y. ~  ~ 

9 9 Preference Relations x y and y x imply x  y. x y and (not y x) imply x y. ~  ~  ~  ~  

10 10 “Axioms” of Consumer Theory Completeness: For any two bundles x and y it is always possible to make the statement that either x y or y x.  Any two bundles are comparable. ~  ~ 

11 11 “Axioms” of Consumer Theory Reflexivity: Any bundle x is always at least as preferred as itself; i.e. x x. ~ 

12 12 “Axioms” of Consumer Theory Transitivity: If x is at least as preferred as y, and y is at least as preferred as z, then x is at least as preferred as z; i.e. x y and y z x z. ~  ~  ~ 

13 13 “Axioms” of Consumer Theory Completeness Reflexivity Transitivity If the Axioms of Consumer Theory hold, then there will be an ordering of all alternatives.  Preferences are razor sharp.

14 14 Indifference Curves Consider some bundle x’. An indifference curve contains the set of all bundles equally preferred to x’ (including x’ itself)  That is all bundles y such that y  x’.

15 15 Indifference Curves x2x2x2x2 x1x1x1x1 x” x”’ x’  x”  x”’ x’

16 16 Indifference Curves x2x2x2x2 x1x1x1x1 zxy z x y  x y z

17 17 Indifference Curves x2x2 x1x1 x All bundles in I 1 are strictly preferred to all in I 2. y z All bundles in I 2 are strictly preferred to all in I 3. I1I1 I2I2 I3I3

18 18 Indifference Curves x2x2 x1x1 WP(x), the set of bundles weakly preferred to x. WP(x) includes I(x). x I(x)

19 19 Indifference Curves x2x2 x1x1 SP(x), the set of bundles strictly preferred to x, does not include I(x). x I(x)

20 20 x2x2x2x2 x1x1x1x1 x y z I1I1I1I1 I2I2 From I 1, x  y. From I 2, x  z. Therefore y  z. Indifference Curves Cannot Intersect

21 21 Indifference Curves Cannot Intersect x2x2x2x2 x1x1x1x1 x y z I1I1I1I1 I2I2 From I 1, x  y. From I 2, x  z. Therefore y  z. But from I 1 and I 2 we see y z, a contradiction. 

22 22 Two “Goods” When more of a commodity is always preferred, the commodity is a good. If every commodity is a good then indifference curves are negatively sloped.

23 23 Two “Goods”Better Worse Good 2 Good 1 Two goods a negatively sloped indifference curve.

24 24 A “Bad” and a “Good” If less of a commodity is always preferred then the commodity is a bad.

25 25 Better Worse Good 2 Bad 1 One good and one bad a positively sloped indifference curve. A “Bad” and a “Good”

26 26 Satiation A bundle strictly preferred to any other is a satiation point or a bliss point.  Ice cream and chocolate sauce What do indifference curves look like for preferences exhibiting satiation?

27 27 Indifference Curves Exhibiting Satiation x2x2x2x2 x1x1x1x1 Better Better Better Satiation (bliss) point

28 28 Indifference Curves Exhibiting Satiation x2x2x2x2 x1x1x1x1 Better Better Better Satiation (bliss) point

29 29 Perfect Substitutes If a consumer always regards units of commodities 1 and 2 as equivalent, then the commodities are perfect substitutes  only the total amount of the two commodities in bundles determines their preference rank- order. Blue or black pens Fiji Water or SmartWater

30 30 Perfect Substitutes x2x2x2x2 x1x1x1x1 8 8 15 15 Slopes are constant at - 1. I2I2 I1I1 Bundles in I 2 all have a total of 15 units and are strictly preferred to all bundles in I 1, which have a total of only 8 units in them.

31 31 Perfect Complements If a consumer always consumes commodities 1 and 2 in fixed proportion (e.g. one-to-one), then the commodities are perfect complements  only the number of pairs of units of the two commodities determines the preference rank- order of bundles. Right and left shoes

32 32 Perfect Complements x2x2x2x2 x1x1x1x1 I1I1 45 o 5 9 59 Each of (5,5), (5,9) and (9,5) contains 5 pairs so each is equally preferred.

33 33 Perfect Complements x2x2x2x2 x1x1x1x1 I2I2 I1I1 45 o 5 9 59 Since each of (5,5), (5,9) and (9,5) contains 5 pairs, each is less preferred than the bundle (9,9) which contains 9 pairs.

34 34 Well-Behaved Preferences A preference relation is “well-behaved” if it is both  monotonic and convex. Monotonicity: More of any commodity is always preferred (i.e. no satiation and every commodity is a good).  More is better

35 35 Well-Behaved Preferences Convexity: Mixtures of bundles are (at least weakly) preferred to the bundles themselves. E.g., the 50-50 mixture of the bundles x and y is z = (0.5)x + (0.5)y. z is at least as preferred as x or y.  Averages are at least as good as extremes.

36 36 Well-Behaved Preferences -- Convexity x2x2x2x2 y2y2y2y2 x 2 +y 2 2 x1x1x1x1 y1y1y1y1 x 1 +y 1 2 x y z = x+y 2 is strictly preferred to both x and y.

37 37 Well-Behaved Preferences -- Convexity x2x2x2x2 y2y2y2y2 x1x1x1x1 y1y1y1y1 x y z =(tx 1 +(1-t)y 1, tx 2 +(1-t)y 2 ) is preferred to x and y for all 0 < t < 1.

38 38 Well-Behaved Preferences -- Convexity x2x2x2x2 y2y2y2y2 x1x1x1x1 y1y1y1y1 x y Preferences are strictly convex when all mixtures z are strictly preferred to their component bundles x and y. z

39 39 Well-Behaved Prefs - Weak Convexity x’ y’ z’ Preferences are weakly convex if at least one mixture z is equally preferred to a component bundle. x z y

40 40 Non-Convex Preferences x2x2x2x2 y2y2y2y2 x1x1x1x1 y1y1y1y1 z Better The mixture z is less preferred than x or y.

41 41 More Non-Convex Preferences x2x2x2x2 y2y2y2y2 x1x1x1x1 y1y1y1y1 z Better The mixture z is less preferred than x or y.

42 42 Slopes of Indifference Curves The slope of an indifference curve is its marginal rate-of-substitution (MRS). How can a MRS be calculated?

43 43 Marginal Rate of Substitution x2x2x2x2 x1x1x1x1 x’ MRS at x’ is the slope of the indifference curve at x’

44 44 Marginal Rate of Substitution x2x2x2x2 x1x1 dx 2 dx 1 dx 2 = MRS dx 1 so, at x’, MRS is the rate at which the consumer is only just willing to exchange commodity 2 for a small amount of commodity 1. dx 2 = MRS  dx 1 so, at x’, MRS is the rate at which the consumer is only just willing to exchange commodity 2 for a small amount of commodity 1. x’


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