1. CHAPTER 1
Anatomy of an Event

2. Introduction The Role & Scope of Events
The Role & Scope of Event Coordination
The Anatomy of an Event

3. The Role of Events
The gathering of people together at a specified time & place for the purpose of:
celebration, commemoration, education, reunion, marketing &/or entertainment.

4. The Role of Events People attend events…
for the opportunity for an entertainment, cultural or enrichment experience,
or to attain/satisfy social, business, personal, or political goals &/or obligations.

5. The Value of Events Economic Value Social Value Cultural Value
Political Value

6. The Scope of Events Business & Corporate Events
Cause-Related & Fundraising
Exhibitions & Fairs
Entertainment
Festivals
Government & Civic Events
Marketing Events
Meetings & Conventions
Social & Life-Cycle
Sports Events

7. The Role & Scope of Event Coordination
Determine the Expectations
Develop the Concept
Design the Experience
Deliver the Dream

8. Determine Expectations
Create the Profile—Who, What, Where, When
Define the WHY—the Purpose of the Event
Goals, Objectives, & Expected Outcomes
Direct Relationship to Evaluation

9. Develop the Concept Type of Function Theme & Message
Event Elements & Details
Agenda & Activities

10. Design the Experience Meet the Needs
Think it through Threshold to Threshold
Integrate the Theme & Purpose

11. Deliver the Dream Package & Manage a Progressive Experience
Provide Take-Away Value
Manage the Magic Threshold to Threshold

12. Anatomy of an Event Anticipation Arrival Atmosphere Appetite Activity
Amenities

13. Anticipation Create the best marketing materials & messages
Communicate the basics for attending
Establish the correct expectations

14. Arrival Understand the travel & transportation needs
Deliver an effective meeting & greeting
Provide clear navigation, directions, & instructions
Create welcoming entrances

15. Atmosphere Confirm the basic needs are met
Use the venue to the best advantage
Form follows function in site selection & development
The atmosphere must fit the character of the event & host

16. Appetite Food is for nutrition, nurturing, & human nature
Meals must match the occasion
Serving with style facilitates flow
Menu selection is based on palate & pocketbook

17. Activity Offer collectable experiences
Activities can be participatory or spectator
Provide education, enrichment, & entertainment
Consider diversions & recreational opportunities

18. Amenities Always provide walk-away value
Use amenities to make memories tangible
Find ways to show you care throughout the event
Personalize the experience through evidence