1. LALE TAŞKIN BERAT ÇAĞLAR KARAGÖZ

2. Benefits Classical music improves intelligence! Classical music helps people to concentrate, and think more clearly. Classical music reduces stress and anxiety Classical music improves intellectual ability

3. HOW WHAT WHY Open-minded community by broadening their perspective to European culture. WHY By creating reason to explore European culture, history and people of it. HOW Listening to classical music WHAT The Purpose…

4. The Obstacles? prejudice! Classical music reminds;

5. Collapse the prejudice and make them ready to listen… by making it familiar Classical music does not reflect my feelings, I can’t link with my cultural heritage, That does not remind me the girl I fell in love but bağlama does. That’s not my culture, that does not belong me, That is not familiar to me! Mindset of Audience Challenge!

6. Familiarity.. We look different but we all survive with same basic emotions; love, missing, fear, suffering, anger, passion… Symphony or Turkish cultural music; all kinds of music are composed on same stories, same memories and same feelings. love for nature ‘Benim sadık yarim kara topraktır’‘Four Seasons’

7. Familiarity.. We look different but we all survive with same basic emotions; love, missing, fear, suffering, anger, passion… Symphony or Turkish cultural music; all kinds of music are composed on same stories, same memories and same feelings. or suffering poverty ‘Bir ayrılık, bir yoksulluk, bir de ölüm’5th symphony

8. BUT THE STORIES IN THAT CAMPAIGN MESSAGE WHAT TOUCHES HEART, IS NOT THE SOUND OF INSTRUMENT,

9. tell me the human, not the composer.. Ludwig, not Beethoven... Antonio, not Vivaldi… Amadeus, not Mozart… tell me the emotions, not the symphony… MAKE IT FAMILIAR, MAKE ME FEEL…