1. Cloud Computing Made Simple Alec Felgemaker Sr Systems Engineer VMware, Inc.

2. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. The Problem – Complex, Inefficient, Inflexible Source: VMware Fortune 100 Customers  >70% of IT budgets just “maintaining” status quo  <30% of IT budgets goes to innovation and competitive advantage Where IT Energy Is Spent 42% Infrastructure Maintenance 30% Application Maintenance 23% Application Investment 5% Infrastructure Investment Business Agility Depends on IT Agility

3. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware Initiatives vCloud Choice and Cloud Federation vSphere Foundation for the Internal Cloud View Manageable Endpoints vApps Auto-pilot Applications

4. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Evolution or Revolution? The DatacenterThe Cloud  Pillars of complexity  But…secure and understood  Pillars of complexity  But…secure and understood  Built from industry standard components  Scalable, on-demand  Flexible, self-managing, lights-out operation  Built from industry standard components  Scalable, on-demand  Flexible, self-managing, lights-out operation

5. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vSphere Bringing the Cloud to the Datacenter The DatacenterThe Cloud Virtualization provides the evolutionary path to a revolutionary improvement

6. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. The DatacenterThe Cloud(s) VMware vCloud: Bridging the Datacenter to the Cloud VMware vSphere

7. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vSphere Automatic Operations Internal/External Cloud The Virtualization Journey Server Consolidation Server Consolidation Business Agility Opex Savings Opex Savings Capex Savings VMware Infrastructure 3

8. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Datacenter Infrastructure Virtualization Platform VMware vSphere: The Foundation for the Internal Cloud

9. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Application Services Infrastructure Services The Power of the Platform Availability Security and Compliance Scalability vComputevStoragevNetwork  DRS  Hot-add resources  Hot-plug devices  8-way vSMP and 255 GB RAM  DRS  Hot-add resources  Hot-plug devices  8-way vSMP and 255 GB RAM  DRS  DPM  Host profiles  DRS  DPM  Host profiles  Storage VMotion  Thin provisioning  Hot volume grow  VMDirectPath I/O  Storage VMotion  Thin provisioning  Hot volume grow  VMDirectPath I/O  Distributed Switch  VMDirectPath I/O  Distributed Switch  VMDirectPath I/O  VMotion  Storage VMotion  HA  Fault tolerance  Data recovery  VMotion  Storage VMotion  HA  Fault tolerance  Data recovery  vShield zones  VMSafe  vShield zones  VMSafe VMware vSphere

10. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Application Services Infrastructure Services VMware vSphere – Ecosystem Availability Security and Compliance Scalability vComputevStoragevNetwork 1000 certified servers 1000 storage devices 300 network devices 200 integrated products NETWORKS VMware vSphere

11. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vSphere 4 300,000 30 Gb/s 256 GB per VM 8 VCPUs VMware vSphere VMs: Ready to Virtualize All Applications % of Applications Applications’ Performance Requirements 95% of Applications IOPS Network Memory CPU < 10,000 < 300 Kb/s < 4 GB per VM 1 to 2 CPUs VMware Infrastructure 3 100,000 9 Gb/s 64 GB per VM 4 VCPUs Now 350,000

12. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vSphere Adoption 75% of customers surveyed intend to upgrade to VMware vSphere by end of 2009

13. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware Initiatives vCloud Choice and Cloud Federation vSphere Foundation for the Internal Cloud View Manageable Endpoints You will find fame and fortune…

14. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. External Clouds Efficient Flexible Dynamic Internal Clouds Trusted Efficient Reliable Flexible Secure Dynamic VMware vSphere Trusted Reliable Secure Connected Enterprise Cloud App Loads App Loads App Loads App Loads App Loads VMware vSphere

15. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vCloud: Connectivity Internal Cloud External Clouds Networks Storage Management Policies Networks Storage Management Policies VMware vSphere

16. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Connectivity Example: Site Recovery Manager Internal Cloud (Primary)Internal/External Cloud (Recovery) VMware vCenter Site Recovery Manager VMware vSphere Physical Datacenter VMware vCenter Site Recovery Manager VMware vSphere Physical Datacenter

17. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. EMC Product Demonstration VMware Aware RecoverPoint with Site Recovery Manager

18. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Connectivity: Long Distance VMotion Internal CloudInternal/External Cloud VMware vCenter VMware VMware vCenter VMware Physical Datacenter VMware vSphere Partnering to Address Challenges Moving the VM's memory Moving/Syncing the VM's disk images Maintaining the VM's network ID/connections

19. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Connectivity: Long Distance VMotion Applications Longer Distance Shorter Distance Flex Capacity DC Maintenance DC Disaster Avoidance Follow the Sun/Moon

20. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vCenter Datacenter 1 Datacenter extension up to 200 kilometers Datacenter 2 Data Center Interconnect Cisco: Enabling Long Distance VMotion DB E-Mail Apps

21. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. BIG-IP Local Traffic Manager F5: Enabling Long Distance VMotion BIG-IP Global Traffic Manager BIG-IP Local Traffic Manager vCenter A vCenter B iSession

22. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. EMC Product Demonstration New EMC replication technology behind Long Distance Vmotion

23. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vCloud: Interoperability Internal Cloud External Clouds VMware vCloud API: Programmatic Access to Resources VMware vSphere

24. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vCloud: Interoperability Self-Service Portals VMware vCenter Client Plug-in Programmatic Access by ISVs VMware vCloud API: Programmatic Access to Resources

25. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Interoperability: Self-Service Portals for VMware vCloud

26. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Interoperability: VMware vSphere Client Plug-in

27. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Interoperability: ISV Integrations Managing the Cloud Cloud-based Solutions Cloud Apps/SaaS (e.g., App on Demand) Cloud-centric PaaS

28. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Internal Cloud External Clouds Choice: Open Standards OVF APIs: Programmatic Access to Resources VMware vSphere First Cloud API Submitted to Open Industry Standards http://www.vmware.com/vcloud First Cloud API Submitted to Open Industry Standards http://www.vmware.com/vcloud First Industry Standard for Defining Cloud Workloads

29. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vCloud End Goal: Customer Choice Among Differentiated Offerings High-end SLA “Green” Cloud Test/Dev as a Service Disaster Recovery as a Service High Security Cloud Demo and POC

30. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware Initiatives vCloud Choice and Cloud Federation vSphere Foundation for the Internal Cloud View Manageable Endpoints vApps Auto-pilot Applications

31. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Operating Systems Application Frameworks Mgmt Middleware/AppServer Mgmt Enterprise Apps SaaS Apps @ Service Providers VMware Platform as a Service (PaaS) Application Services and Tools Application Services and Tools Mgmt IaaS PaaS App SLAs App SLAs App SLAs SaaS Run in the Enterprise or in the Cloud Hardware Mgmt Virtualization Mgmt VMware vSphere VMware vCenter Visibility Scale on demand Policy-enforcement

32. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. App SLAs App SLAs VMware PaaS Java Cloud Java Cloud Ruby Cloud Ruby Cloud PhP Cloud PhP Cloud Python Cloud Python Cloud VMware PaaS Java Cloud Java Cloud Ruby Cloud Ruby Cloud PhP Cloud PhP Cloud Python Cloud Python Cloud App SLAs App SLAs VMware PaaS Java Cloud Java Cloud Ruby Cloud Ruby Cloud PhP Cloud PhP Cloud Python Cloud Python Cloud App SLAs App SLAs VMware: PaaS for the Internal AND External Cloud  Common Programming Model  Common Deployment Platform  Common Infrastructure Management  Common Application Management

33. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. EMC Product Demonstration Fully Automated Storage Tiering and EMC Ionix Data Center Insight

34. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware vCloud Express A new class of cloud compute services offered by VMware vCloud ecosystem partners: Self-service portal VMware vCloud API Web-based signup / activation Utility pricing Credit card billing Interoperability across service providers

35. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Announcing VMware vCloud API Spans vCenter Instances, Internal and External Clouds Submitted to DMTF Cloud  Standards Incubation Group  Detailed spec and programming guide available vApp Upload/Download vApp Operations Platform as a Service Enablement Platform as a Service Enablement Task Mgmt Catalog Mgmt Inventory Listing SP Automation

36. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Summary vCloud Choice and Cloud Federation vSphere Foundation for the Internal Cloud View Manageable Endpoints vApps Autopilot Applications

37. Copyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. Placeholder of server setup

38. Thank You!