2. How could you create the same effect ? Hard-edge painting became a popular style in the 1950s and 1960s. It describes an abstract style that combines the clear composition of geometric abstraction with the intense color and bold, unified forms. Remember the Art Style for its fullness of color, clean lines, linear (line-based) pattern and smooth surface planes.

3. Well known HARD EDGE PAINTERS… The Elements of Design (color, shape, form, value, texture) are arranged into flat poster-like patterns with precise outlines and sharply contrasting colors. –called--- HARD-EDGE PAINTING STYLE HARD-EDGE PAINTING STYLE

4. Stuart Davis American Painter, 1894-1964 Born in Philadelphia, Penn. His mother was a sculptor & his father was an art editor for a newspaper. Anchor, 1935

5. Stuart Davis, Memo, 1956 Stuart Davis, Combination Concrete

6. New York Waterfront, Oil on Canvas, 1938

7. Rapt at Rappaport’s, 1952 Ready to Wear, 1955 More Stuart Davis

8. Frank Stella Frank Stella was of Italian descent and born in 1936 Well-known American Painter and Printmaker known for MINIMALISM and HARD-EDGE STYLE

9. Frank Stella, Firuzabad, 1970, acrylic on Canvas

10. John McLaughlin, 1898 –1976 John McLaughlin was born in Sharon, Massachusetts. His father was a Massachusetts Superior Court judge and he had six siblings. His parents instilled in him an interest in art, most specifically Asian art. McLaughlin's work is characterized by a simplicity expressed as precise geometric forms, usually rectangles.

11. Frederick Hammersley (1919 – 2009) born in Salt Lake City, Utah – took art lessons at a very young age

12. Objectives: Students will learn about… Art Historical References -Hard Edge Artists and their work The career of Graphic Design Cropping/Zooming Tempera Paint Techniques - crisp edges - NO brush strokes

13. Graphic Designers assemble together images, typography, or graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures, websites and advertising. PBS Off Book:The Universal Arts of Graphic Design PBS Off Book: The Art of Logo Design https://www.youtube.com/watch?v=rUeiZ6 c6EBw

14. Your Project: HARD EDGE PAINTING A combination of Pop Art and Hard Edge Painting 1.Find references on computer (no more than 10 MINUTES!!!!) 2.Choose a Logo that will CHALLENGE you, however, allow you to be successful. For Example, Picasso should not choose a logo with two colors and straight lines! 3.Draw THREE thumbnails in a SQUARE with three different ways to crop

15. CROPPING refers to the removal of the outer parts of an image to improve framing and focus on the subject matter. Depending on the application, this may be performed on an artwork, photograph, or film footage. For your project, you’re going to find a logo and crop it to the shape of a square. CROP so part of the main logo goes out of ‘the square’ CROP so it is still a mystery, featuring key elements of the logo, but in a way that forced the viewer to stop, thin, and try to recognize the popular candy.

21. DRAW and PAINT WHAT YOU SEE, not what YOU THINK you see.

30. 1.FIND A LOGO on the computer – you may have to work in pairs because there aren’t enough computers. 2.COPY & PASTE the logo into a WORD document (don’t you dare print from the website – that could be disastrous!) 3.Check…image should be LARGE and NOT blurry at all! 4.SAVE SAVE SAVE SAVE to your H: Drive!!!!!!!! I can’t stress this enough! 5.Print out ONE COPY to room 122 6.Draw three SQUARES on newsprint paper 7.LIGHTLY draw squares around your printed out logo in three different positions. You can overlap. 8.Sketch each position 9.Determine which is the best compositional layout keeping with the spirit of the project.

31. Day II 1.Draw three SQUARES on newsprint paper 2.LIGHTLY draw squares (*they can be big or small) around your printed out logo in three different positions. You can overlap. THIS REPRESENTS YOUR FINAL PAPER. 3.Sketch each position (you should have three separate drawings) 4.Determine which is the best compositional layout keeping with the spirit of the project. 5.Ask for FINAL PAPER

32. Day III 1.Using the Grid Method (remember the worksheet “squaring up” when you had to ZOOM in and blow up the tiger image to a larger size?? 2.Grid your logo 3.Grid your FINAL PAPER 4.Draw the logo on to your final paper. 5.Paint!

33. Period 5 10:45 – 11:24 Period 6 11:28 – 12:07 Period 7 12:11 – 12:50 Period 8 12:54 – 1:33 Period 9 1:37 – 2:19 ANNOUNCEMENTS: 1:37 – 1:40