1. Current Issues in Tourism Policy Making in Hungary Dr Andrea Nemes Director General Tourism and Catering Department

2. 2 Strategic Directions for Tourism Development National Tourism Development Concept 2014-2024  a planning document under preparation to lay down the directions of tourism development in Hungary and create its resources

3. 3 Objectives Innovative, creative, high- quality product and supply development Strengthening the institutional system of tourism based on destination management organizational co-operation Development of an environment which can improve our competitiveness, job preservation and creation International and Eastern opening, international marketing and sales promotion Horizontal principles

4. 4 Beyond the Crisis - Increasing Results at Commercial Accommodation Source: HCSO In 2012 +4.5% guest +5.8% guest night In 2012 EUR 902.6 million (+6.7%) total revenue

5. 5 Hungary’s TOP 10 Sending Countries CountryGuest nights at commercial accommodation, 2012 2012/2011 (%) 1. Germany2 146 491+3.1 2. Austria804 268-0.6 3. Italy624 459+18.1 4. Russia614 077+32.9 5. United Kingdom608 112+12.8 6. the Czech Republic 538 591+4.8 7. Poland485 062+8.3 8. the Netherlands459 543+36,6 9. USA450 573+0.1 10. Romania 419 030+0.9 Source: HCSO

6. 6 Number of Guest Nights at Commercial Accommodation, 2007-2012 Source: HCSO Domestic Tourism is Becoming a More and More Important Segment

7. 7 Szechenyi Recreation Card (SzRC) – A Means for Encouraging Domestic Tourism A type of fringe benefits which can be used for purchasing tourism-related domestic services.

8. 8 Common Past…

9. 9 A Number of Architectural Monuments… Jakovali Hasszan Mosque - Pécs Rudas Bath - Budapest Turkish House - Szigetvár Kula Tower - Szabadbattyán Gul Baba’s Turbe - Budapest Bath of Arnaut Pasha - Eger Özicseli Hadzsi Ibrahim - Esztergom

10. 10 Strengthening Relationships… 12 th September 2013 - Yunus Emre Turkish Cultural Center 1994 – Hungarian-Turkish Friendship Park Sultan Suleiman project and the renovation of Turkish monuments 2 nd August 2013 – new Budapest Istambul flights with Wizz Air

11. 11 Turkey is an Important Partner Regarding Organized Travels According to the number of organized travellers Turkey is the 4 th most important destination (after Greek, Italy and Austria and before Croatia) According to the number of guest nights spent by organized travellers Turkey is the 3 th most important destination (after Greek and Italy) Source: HCSO, 2012

12. 12 Number of Guests and Guest nights for the Republic of Turkey at Commercial Accommodation, 2007-2012 Source: HCSO Guests 2012/2011 +26.3% Guest nights 2012/2011 +18.0% Average length of stay: 2.1 nights (-6.6%)

13. 13 Source: HCSO Tourists from the Republic of Turkey at Commercial Accommodation, January-September 2013 Number of Guests Jan-Sept 2013/Jan- Sept 2012 (%) Number of Guest Nights Jan-Sept 2013/Jan- Sept 2012 (%) Commercial Accommodation 43 168+9.790 371+8.3 From which: Hotels 41 284+8.584 456+5.8 Average length of stay at commercial accommodation: 2.1 nights (-1.3%) at hotels: 2.0 nights (-2.5%)

14. 14 Huge Potential in Both Countries  Possible Field of Cooperation  Cultural tourism  Health tourism  Marketing cooperation  Cooperation between travel agencies and tour operators  Coopearion in the field of education  Tourism investments (e.g. renovation of baths and monuments)  …

15. 15 Ministry for National Economy Tourism and Catering Department Dr Andrea Nemes Director General Email: andrea.nemes@ngm.gov.hu andrea.nemes@ngm.gov.hu Thank you for your attention!