1. 2010 Cookie Sale Training for Families
Welcome to Training for the
2016 Cookie Sale Program!

2. 2016 Cookie Sale Theme

3. 2010 Cookie Sale Training for Families
The Cookie Sale Program is About:
Having fun!
Helping the troop earn money
Learning how to
Handle money
Work as a team
Market and sell a product
Set and meet goals
Meet people
Manage time wisely
Manage inventory (cookies)
Provide excellent customer service
The cookie sale program is about a lot more than just selling cookies!
It’s about way more than just selling cookies!

4. 2010 Cookie Sale Training for Families
Cookie Sale Basics
Cookies are now $4.00 per box and cannot be sold for any other price!
Gluten Free cookies are also now $4.00 per package and are part of our regular cookie lineup
Girls need to be registered and turn in a signed permission form to our troop before selling cookies ( if you turned one in for Fall Sale then you do not need to turn in another one)
Girls can begin selling at 9:00 a.m. on January 16, 2016
Families do not pre-pay for cookies, but all cookies must be paid in full by the deadline set by your Troop Cookie Manager.
Remind parents to fill out, sign and return G-1 Permission Slips if they haven’t already

5. Know Our Correct Cookie Names
2010 Troop Cookie Sale Training
Know Our Correct Cookie Names
Carmel deLites
Shortbread
Peanut Butter Sandwich
Thin Mints
remind girls and parents that they should know their product before selling it to the consumer! Samples of all cookie varieties will be available at the rallies. Each troop gets a box of the Thanks a lots since it’s the 10th anniversary of this cookie. Make sure you know our cookie names and not the names of Little Brownie’s cookies like “Samoa” and tagalong! Those are not our cookies.
Gluten Free Trios
Cranberry Citrus Crisp
Lemonades
Thanks-a-Lots
Peanut Butter Patties

6. 2010 Cookie Sale Training for Families
Cookie Sale Goals
Girls and troops that set goals, sell more cookies!
Customers want to know your goal and what your troop proceeds are going to be used for.
Our troop sales goal is ________
Set individual sales goal by Jan. 31
Go to COCO at
Enter your goal by January 31
Earn the Goal Getter patch
Setting a troop goal and individual girls’ goals is extremely important to having a successful cookie sale. Customers want to know your goal and are much more likely to purchase cookies to support your troop if the girls can communicate the goal.
Encourage your girls and parents to write down this Web site and visit it as soon as they get home. There are many, many interactive and interesting features for girls of all ages, and volunteers, on the Web site. Have the girls set their goals during a meeting if you have Internet access.
Goal Getter patches will be delivered with the troop’s patches and recognitions at the end of the cookie sale.

7. 2010 Cookie Sale Training for Families
Cookie Sale Materials
Order Card & insert with Recognition & COCO Information
Money envelopes
CookieGram
Buy 5 Certificates
Troops should receive enough order cards to give 2 order cards” to each girl. Remember, order cards will be available January 16/17
Give each girl one order card, and additional cards as needed; make sure you have a signed Permission Form for a girl before giving her an order card. Also give each girl one money envelope now, and distribute remaining money envelopes as needed.
Encourage the girls and parents to read the CookieGram thoroughly and ask questions as soon as possible

8. 2010 Troop Cookie Sale Training
End of Sale Recognitions
Recognitions are cumulative!
Journal with Chromastix
125+ Boxes
Hedgehog Lip Gloss 200+ Boxes
Door Hanger Memo Board
50 + Boxes
6-n-1 Scarf
300+ Boxes
Theme T-Shirt
255 + Boxes
Diva Pin and/or Dangler
275+ Boxes

9. 2010 Troop Cookie Sale Training
End of Sale Recognitions
Small Plush
Hedgehog
400+ Boxes
Lunch Cooler & Sport Bottle
600+ Boxes
Cross Body Bag, Mix-not-Match Earrings,
Superstar Destinations
500+ Boxes
Large Plush Hedgehog
700+ Boxes
Beach Towel, Hedgehog Pillow & Foldable Sunglasses
900+ Boxes
Theme Hoodie
800+ Boxes

10. 2010 Troop Cookie Sale Training
End of Sale Recognitions
Kindle Fire
1,500- 1,999 Boxes
GoPro Hero Camera
2,000- 2,499 Boxes
Duffle Bag & Fitbit
1,000- 1,499 Boxes
Apple Watch Sport
3,500 + Boxes
Beats Headphones
2,500-2,599 Boxes
iPad Mini
3,000-3,499 Boxes

11. 2010 Troop Cookie Sale Training
Patches
Goal Getter Patch
Enter your goal by January 31
Theme Participation Patch
15 + boxes
Online Marketing Patch
Send 15+ online orders
Get at least 1 online order through COCOdirect
Achievement Bar
150+ boxes
Super Patch
500+ boxes
Operation Cookie Drop
Turn in donations for
15+ boxes of cookies
($52.50 or more)

12. 2010 Cookie Sale Training for Families
Other Recognitions
Top three sellers in troop receive a certificate
Top three sellers in each county/area receive an engraved medal
Top three sellers in council receive trophies and a special luncheon with our CEO

13. 2010 Cookie Sale Training for Families
Parents responsibility to submit the online Superstar requests, not the Troop Cookie Manager or Leaders
Girls (and sisters combined sales) that sell 500+ boxes qualify
The more boxes you sell, the more points you earn
Spend points on things like free movie tickets, admission to Carowinds and Busch Gardens, Build-a-Bear Gift cards, NC Aquarium Membership, restaurant gift cards, Cookie Dough, and much more!
Go to to download the Superstar Destinations brochure before April 1, 2016

14. 2010 Cookie Sale Training for Families
Girls that sell 5,000+ boxes with this council in their years as a Girl Scout become members of the High Achievers Club and receive special gifts and recognitions including a plaque, business cards, special gift, and a Letter of Recommendation from the CEO of Girl Scouts-NC Coastal Pines (great for school and job applications!)
Sales must be within Girl Scouts – NC Coastal Pines; sorry, sales from other councils do not apply. Troops or parents that think a girl may be qualified should send an to the council; see the CookieGram for more information.

15. 2010 Cookie Sale Training for Families
Troop Proceeds
New this year! We now have a tiered level troop proceeds plan that is based solely on the troops box-per-girl average. The more the troop sells the more proceeds they earn! Troop girls should vote on which plan they want: Proceeds with recognitions or higher proceeds with patches only.
Troops that are interested in the 50 cent proceeds plan should vote on the proceeds plan prior to the start of the sale; adult volunteers should not make this choice for the girls.
Girls in all troops earn patches and are eligible for Superstar Destinations regardless of the troop’s proceeds plan.
Box-per-girl average
Proceeds Rate
1-149
$0.50
With All
$0.58
Recognitions
$0.60
350+
$0.63
$0.55
Patches Only
$0.65
$0.67

16. 2010 Cookie Sale Training for Families
Cookie Money
Collect money when cookies are delivered- Check with your Troop Cookie Manager for dates when they want you to turn in money
Cookies cannot be returned to the troop
We cannot accept personal checks for more than $150
Only take checks from people you know and trust- you are responsible if their check bounces.
Checks should be payable to our troop
Troops are cautioned not to accept any checks – even from parents – for more than $200. Payments in excess of $200 should be made with cash, a cashiers or bank check, or money order.
Troops should not give girls additional cookies until they have paid for at least half of their initial order. Tell your parents that the troop is required to pay for half of their initial order by March 2 so it’s extremely important for every girl to pay for at least half her order by then.
To qualify for the Wii, Superstar Destinations and Top Seller acknowledgement a girl must pay her cookie bill in full by March 14
Once a parent signs for cookies, they cannot be returned to the troop, a cupboard, warehouse, traveling truck, or the council.

17. 2010 Cookie Sale Training for Families
Money Safety
Do not carry large amounts of money
Do not keep money inside your car
Do not have money out in the open in your home- turn it in to the troop at least once a week!
Keep track of how much cash you’ve collected and turned in with receipts from the Troop Cookie Manager
Keep your receipts for everything for at least 3 months
Girls should write their name in the Memo field or top left corner of each of their customers’ checks

18. 2010 Cookie Sale Training for Families
Selling Safely
Sell in neighborhoods where you know the people
Sell during daylight hours
Girl Scout Daisies, Brownies and Juniors should sell with an adult; older girls should sell with an adult or a buddy
Do not enter the home of a stranger
Do not give people your last name or address
Practice pedestrian safety
Troops should review Safety-Wise and help girls and adults understand how to participate in the cookie sale safely.

19. 2010 Cookie Sale Training for Families
Boost Your Sales –
COCO, COCOdirect, , texting, Facebook, Craigslist
COCO is the ABC Bakers site where girls can set their goal, send out e-cards for promise orders, play games and much more!
COCOdirect is part of COCO where girls can send s for complete online sales!
Girls can send or text messages to let friends and family know you’re selling cookies
Troops and girls can promote the sale on Facebook, Twitter, Instagram, Snapchat, Craigslist or in classified ads or any other form of social media (but not eBay or any online selling site)
The blueprint (available at and on the 2014 Troop Cookie CD) provides several “canned” messages that girls can copy and paste into an or text message, and also provides examples of appropriate and inappropriate messages.
Messages to work/business distribution lists, and beyond a girl’s friends, family and known neighbors are not allowed.

20. 2010 Troop Cookie Sale Training
Your troops have a customized web–based “business center!” Our Cookie
Command Center, or COCO, lets girls manage their cookie activities online.
Set and track goals: Girls determine their individual cookie goals. They record their progress toward goals, and set stretch goals along the way. Girls choose which recognitions they want to achieve and see the ones they can earn if they sell at higher levels
Create a plan: Girls determine what activities they will undertake as part of their cookie program, choosing among a list of recommended activities and/or adding their own. Each activity is tied to one of the 5 Essential Skills. Girls earn and collect “5 Skills Bling” when they complete planned activities.
Use marketing tools : Girls can import a contact list and save this information from season to season. They can send e-cards to friends and family. Friends and family place orders online (girls still fulfill the order). Girls that send 15 or more online e-cards receive the Online Patch!
Custom COCO Dashboard: Girls can upload their own image or choose a fun avatar to personalize their dashboard. The troop/group leader can also upload a team photo to COCO’s troop page.
Custom Troop Dashboard: An ideal vehicle for volunteers to communicate with girls, COCO’s troop page allows volunteers to post messages about the cookie sale to girls and monitor the troop’s progress. Volunteers can help girls set goals and cheer them on!
All past users accounts in COCO have been deleted. Everyone must reregister and create a new COCO account this year.

21. 2010 Troop Cookie Sale Training
COCO(Cookie Command)
Strongly encourage parents to go to this web site – it is absolutely PACKED with great information, resources, games, training materials, etc. 21

22. 2010 Troop Cookie Sale Training
ABC Bakers is proud to partner with Mrs. Fields to ship Girl Scout Cookies directly to consumers via COCOdirect!
With COCOdirect... Consumers can have cookies shipped directly and pay via credit card.
Girls can sell using COCOdirect in 2 ways:
1- Using COCOmobile - ABC’s proprietary girl ordering app 2- Using COCO Online Marketing - Girls can send an eCard to friends and family that includes a secure link to COCOdirect.
Easy to Use! For sales made through COCOdirect, there’s... NO money collection and NO hand delivery!
Customers can choose from packaging sizes:
An eight-pack sampler that includes one of
each variety - A half dozen of any one variety - A dozen of any one variety And for a limited time only, they can order ABC’s gluten free Trios
Girls with at least 1 online order will receive this Team COCO Patch!
For step by step instructions on how to get set up in COCOdirect, please visit and click on the Technology Tab.

23. IMPORTANT
In order for each girl to receive the proper sales credit from any online sales, her name in COCO must match EXACTLY the way it is listed in the troop list in SNAP (which is the exact way the name was spelled when she was registered for Girl Scouts for the current year).
Ask your Troop Cookie Manager for the exact way your daughters name appears in Snap so her COCO account and online sales are correctly linked to the troops Snap account.

24. This mobile app puts cookie selling right in girls' pockets!
COCOmobile allows girls registered on COCO, ABC’s Cookie Command Center, to set cookie goals, track sales progress, and take orders via an iPhone®, iPod touch®, iPad® or Android device™. 
Girls can:
Set & track goals, View recognitions, identify level achieved, track sales needed for next level & celebrate recognition achievement, Enter & manage cookie orders, View a summary of orders & item totals, confirmations to customers for new & updated orders, Share nutritional information & product images with customers when taking orders, Track order, payment & delivery status, Export sales data
For step by step instructions on how to set up COCOmobile, please visit and click on the Technology Tab.

25. How do girls get sales credit for cookies they’ve sold online?

26. Online Marketing Login
And enter your account information, or Create an Account if you haven’t done so already

27. Online Marketing
Click Online Marketing

28. Online Marketing – add contacts
Click My Contacts
Enter names and addresses of friends, family and neighbors
Click Add Contact to save

29. Online Marketing – select an e-card
Click Send an E-Card
Select a card template from the numerous choices
One specific e-Card will link customers to the COCOdirect online ordering and credit card processing site- do not send this card for orders you want to deliver yourself.

30. Online Marketing – Send an e-card
Select the people to whom the should be sent by clicking the box beside their names
Enter your own custom message in the Message box. This is the best place to tell your customers when orders are due and to thank them for their order.
Click
See Preview

31. Online Marketing – Preview e-card
Preview your e-card to make sure it’s going to the people you selected
Check your personal message (no spelling errors! ) and make corrections if necessary
Click Send E-Card when ready

32. Online Marketing – Customer Orders
Your customers will receive an attractive like this, and they simply need to click “Buy Some Now”
An order screen will pop up that will enable them to order cookies from you

33. Online Marketing – Confirming Orders
When you log back in to your Online Marketing account click View Orders to confirm your customers’ orders
Click View E-Cards Sent to see the status of all the e-cards that you sent

34. Online Marketing – Giving Orders to Your Troop
Click View Orders and then click Run Order Card Report
Print Order Card Report and give it to your troop (this is the only way the troop will know you have online orders)
Send 15 or more online invitations to receive the Online patch

35. 2010 Cookie Sale Training for Families
Boost Your Sales – Operation Cookie Drop (OCD)
Donations will be used to buy cookies for our deployed military forces
Great way to boost your sales and earn proceeds for your troop
Great option for customers that want to help you reach your goal but don’t want to purchase cookies for themselves
No cookies to deliver!
Turn in donations for 15 boxes or more ($60.00) and earn a free Operation Cookie Drop patch
All donations need to be turned in by March 6th

36. 2010 Cookie Sale Training for Families
Boost Your Sales –
Buy 5 Program
Customers who purchase 5 boxes or more during a single purchase can win a year’s worth of their favorite Girl Scout cookies!
Give qualified customers the Buy 5 Certificate
Customers follow instructions on the certificate to enter the drawing via the Internet – no entry forms for you or the troop to collect
Donations to Operation Cookie Drop count
Great way to increase sales to customers that purchase 3 or 4 boxes
6 winners will be selected in April
Your troop should have received a supply of Buy 5 Certificates – one sheet per girl with 10 Certificates per sheet. You’re welcome to make copies of your certificates and additional copies can be obtained from your Troop disc. The Certificates are unique to each county to ensure that one winner is selected from each of our six cookie regions.

37. 2010 Cookie Sale Training for Families
Boost Your Sales –
Cookie Booths
Cookie Booths are a great way to sell a lot of cookies in a short amount of time
We need to decide how many cookie booths our troop would like to do, and when we would like to set them up
Girls get sales credit for boxes sold at cookie booths
Talk with your troop about when, where, and how many cookie booths your troop wants to do. See the Troop Reference Guide for booth guidelines and check with your Area Cookie Manager about the process for reserving cookie booths in your county.

38. Boost Your Sales – General Tips
Call last year’s customers and save your order cards for next year
Contact local businesses
Ask everybody how many boxes they want to buy – your hairdresser, coach, teacher, counselor, dentist or orthodontist, doctor, minister, neighbors, family members, etc.
Give thank you notes to customers

39. 2010 Cookie Sale Training for Families
Important Dates
January – Troop picks up cookies
January 15 – attend cookie rally and pick up order cards
January 16 – Cookie Sale starts at 9:00!
January – Walkabout Week
January 31 – goal must be entered in each girls COCO account to receive Goal Getter Patch

40. 2010 Cookie Sale Training for Families
Important Dates continued
February 8 – payment for at least half of your order is due to the troop
March 6 – sale ends; all cookies should be sold/delivered and remaining cookie money is due to the troop
April 1– Superstar Destinations Request forms submitted by parents/guardians (online form on
May/June – pick up patches and recognitions from the troop

41. 2010 Cookie Sale Training for Families
Any Questions?
Now let’s go have fun!

42. 2010 Cookie Sale Training for Families
Thank you for your time and attention, and thank you for helping the troop meet our financial goals by participating in the 2016 Cookie Sale Program!