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AXN JAPAN Inc. General Board Meeting Tokyo, Japan Tokyo : June 28, 2013 10:00-10:30 Los Angeles : June 27, 2013 18:00-18:30
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Matters to be Resolved: Election of Chairperson of the Board and Representative Director of the Company Election of Directors with special titles of the Company Determination of the order of the Directors of the Company Matter to be Reported: Business Update Financial Report as of May 2013 Activity Highlights Agenda 2
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Election of Chairman of the board and Representative Director of the company Masao Takiyama Election of Directors with special titles of the company Masao Takiyama => President Hiroko Ozawa => Deputy President & General Manager To determine the order of the directors of the company In the case that the chairman is unable to act, one of the other directors shall act in his place in accordance with the order predetermined by the board of directors. 1. Masao Takiyama 2. Hiroko Ozawa Matters to be Resolved 3
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EBIT: exceeds budget by 36 mil yen (+29.2%) Revenue: under budget by 14 mil yen (-2.9%) –DTH: under budget due to lower penetration of 110 Basic Pack and lower allocation with increased number of channels –IPTV: under budget due to lower increase of subscribers –AD: under the budget due to slow market of Spot sales –CATV: slightly over the budget due to timing difference in promotion fee Expense: under budget by 50 mil yen (-13.2%) –Timing difference in Ad sales cost and delay of hiring new head. Business Update - Financial Report as of May 2013 - Financial Report as of May 2013 4
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- Foreign Drama Channel - * Source : J:COM Rating in Kanto Jun, 1-16, 2013 0.32 0.35 FY12 0.24 AXN FOX AXN Mystery FOXCRIME FY13 0.21 0.10 Super! FY14 Business Update - J:COM Rating - J:COM Rating Kanto: AXN is keeping the strong No.1 in genre 5
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- Foreign Drama Channel - 0.36 * Source : J:COM Rating (Weight KANTO:KANSAI:KYUSHU = 4:2:1) Jun, 1-16, 2013 AXN FOX Super! AXN Mystery FOXCRIME 0.33 0.23 FY12 FY13 0.13 FY14 Business Update - J:COM Rating - J:COM Rating Weighted Average: FOX exceeds AXN, but it comes from baseball games 6
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- Foreign Drama Channel - 0.33 * Source : J:COM Rating (Weight KANTO:KANSAI:KYUSHU = 4:2:1) Jun, 1-16, 2013 AXN FOX Super! AXN Mystery FOXCRIME 0.31 0.23 FY12 FY13 0.13 FY14 Business Update - J:COM Rating - J:COM Rating Weighted Average excluding sports: AXN is No.1 also in weighted average 7
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Business Update - Programming & Marketing - Programming & Marketing 8 “HAWAII FIVE-0 Multi-ending Special” obtained high attention of viewers AXN held special promotion to accept real time voting from viewers to change the story of “HAWAII FIVE-0” (season 3, 12 th episode) We tied-in with SkyPerfecTV! to air the episode also on BS Skaper! to reach wider audiences Received more than 16,000 votings
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Business Update - Programming & Marketing - Programming & Marketing 9 THE 15 th ANNIVERSARY of AXN on July 1st The 15 th anniversary special original program “American TV Series of the Era” looking back the history of American TV series in Japan since 1956, will be aired on July 1 st
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Business Update - Programming & Marketing - Programming & Marketing 10 The latest hit show “ARROW” will premiere in July “ARROW” premiere of 1 st & 2 nd episode is planned in July, prior to the broadcasting of full episode in September Nikkei Entertainment special edition (July 1 issue) will pick up “ARROW” on its cover and lead article
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