1. OCTOBER 2015 Indian Ocean Export Company Philippe Renard Introduction to the export to Madagascar, Mauritius and Seychelles markets

2. The Indian Ocean islands Madagascar, Mauritius and Seychelles are part of the Western Indian Ocean islands There are 11 countries and more than 1500 Islands in the western Indian Ocean. The islands are known for their tourism sites, fishing diversity and resources. All 11 countries are independent and have their own unique particularities and culture.

3. Madagascar in a few words 4 th largest island in the world Total Area: 587 041 sq. Km Weather varies depending on regions. Madagascar can be affected by cyclones from December to March. Population (2014): 22 920 000 est. Official Language: Malagasy, French and English Currency : Malagasy Ariary (MGA) roe ZAR 1= MGA 230 Time zone: 3h ahead of GMT / 1h ahead of SA Main import partners: UAE, China, France, India, other European countries Number of visitor (2014): 222 383 - 11% are from South Africa and nearly 29% travel to Nosy Be

4. Doing Business in Madagascar Madagascar has a democratically elected president since January 2014 after 5 years of transition. Madagascar economy relies on agriculture, mining, fishing and tourism. The large size of Madagascar makes inland movements challenging. It is preferable to conduct business meetings in a large city. Madagascar has its own manufacturing sector that service the local market. VAT of 20% is applicable on consumer goods. Duty might apply on some products Madagascar is part of Comesa, SADC, IOC

5. Mauritius in a few words Total Area: 2040 sq. Km Weather: high temperature from Oct till April. Risk of Cyclone from December till February Population (2014): 1 331 155 Official Language: Creole, English and French Currency : Mauritian Rupee (MUR) roe ZAR 1= MUR 2.63 Time zone: 4h ahead of GMT / 2h ahead of SA Main import partners: India, France, South Africa Number of tourist (2014): 1 038 968 (11.15% from SA)

6. Doing Business in Mauritius Mauritius economy relies on tourism, sugar and textile industry. Mauritius is a commercial, financial and logistic hub in the Indian Ocean islands Mauritius has a stable economy. Lots of South African products can be found in Mauritius The manufacturing sector has been growing over the last 10 years. VAT of 15% is applicable on goods. (Some exception my apply) Mauritius is part of Comesa, SADC, IOC

7. Seychelles in a few words Total Area: 455 sq. Km (115 islands) Weather: 28deg to 32deg all year round with 100% humidity – no cyclones Population (2014): 92 126 Official Language: Creole, English and French Currency : Seychellois Rupee (SCR) roe ZAR 1= SCR 0.95 Time zone: 4h ahead of GMT / 2h ahead of SA Main import partners: France, Italy, UK, Singapore, South Africa, UAE Number of tourist (2014): 232 667 (5.3% from SA)

8. Doing Business in Seychelles Seychelles is a stable and independent country Seychelles economy relies on tourism and fishing. Seychelles has become an attractive destination to foreign investors. Seychelles has a small but good and efficient infrastructure. Only few items attract duties on import and or might require an import permit VAT of 15% is applicable on imports. Seychelles is part of Comesa, SADC, IOC

9. Logistic solution to Indian Ocean islands from South Africa Airfreight:  Seychelles: 3 direct flights per week from Johannesburg operated by Air Seychelles – IOEC has permanent freight allocation on each flight. Alternative route via Mauritius or Dubai  Mauritius: daily direct flights from Johannesburg operated by Air Mauritius and SAA – Direct flight from Durban on Fridays and Mondays  Madagascar: daily direct flights from Johannesburg SA Airlink/ Wed and Sat Operated by Air Madagascar – all flight are narrow body aircraft. Alternative route via Air Mauritius or Kenya Airways Shipping routes are available from Durban to the Islands  Maersk / Safmarine : Durban – Mauritius / Mauritius – Madagascar,Seychelles.  UAFL: Durban - Jabel Ali / Jabel Ali – Seychelles, Madagascar.  MSC: Durban – Mauritius / Mauritius – Madagascar  CGM CMA: Durban – Mayotte / Mayotte – Madagascar, Mauritius Monthly consolidated container:  IOEC offer consolidated service of 1x40ft Dry container every month to various ports in the Islands. Goods are consigned to a partner clearing agent in the import country importers are able to collect locally.

10. How to handle exports to Madagascar, Mauritius and Seychelles.  Every market is different and should have its own strategy  IOEC choose to focus on specific brands by BDM’s and in-market partners to drive growth  Local partners are key and are required to secure and increase market share  Identify product need, local habits and competitors.  Comply with import regulations and / or standards  Sales can be done in ZAR, USD or Euro depending on preferences.  Use an export company such as IOEC to guide you in the market and handle your line of products

11. Indian Ocean Export Company Incorporated in 1972 Family owned and run Trade initiated with Indian Ocean Islands 43 years ago and now export on all continents 13 sales divisions 20 specialised logistics staff 7 dedicated buyers 12 accounts and finance staff

12. Market Development Team Kerri Kruger - Australia, New Zealand, Canada & USA Gwenole Le Legadec - West Africa Antony Charakupa - Kenya, Uganda, Tanzania & Sudan Mary-Ann McCormick - Seychelles Philippe Renard - Madagascar, Seychelles Florence Douteau - Mayotte, Mauritius Reunion Wim Van Vlaenderen - Comores, Maldives, Sri Lanka Allan Day - South East Asia Jeremy Hocking - Ethiopia, Rwanda, Burundi & DRC Andre Britz - Middle East Gresham Sooknunan - Seychelles (Building) Peter Clarke - Wine Anton Clarke - General

13. Suppliers Direct supply arrangements with 300 manufacturers Outsourced export arm for some of SA’s largest manufacturers

14. Clients 200+ clients in 48 countries

15. IOEC Involvement in the Indian Ocean Islands Madagascar: Export of commodities (sugar, cooking oil, flour), Wine, Bottles. 1 BDM + 1 dedicated staff Mauritius: Export of FMCG, perishables, timber, Bottles, wine. 1 BDM + 1 dedicated staff 1 locally based office for sales support Seychelles: Export of commodities (sugar, cooking oil, flour), FMCG, perishables, timber, electrical, wine, tools…. 3 BDM + 5 dedicated staff 3 locally based business with distribution network and warehouse facilities Merchandising division Comoros: Export of commodities (sugar, cooking oil, flour), FMCG, perishables, timber. 1 BDM + 3 dedicated staff Mayotte / Reunion : Export of wine, Sugar, FMCG, building materials, bottles. 1 BDM + 1 dedicated staff Maldives: FMCG, wine, building materials, perishables, agencies 1 BDM + 1 dedicated staff 1 partnership for distribution of wine

16. End Thank you./. Questions?