1. Brookshire Grocery Company

2. Company Overview Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas. http://www.brookshires.com/ Approximately 13,000 Partners

3. Market Area 150 Locations in AR, LA, TX 2 Banners Brookshire’s & Super1

4. Our Poultry Market Brookshire’s Banner Previous Offerings: National Brand Generic Brand Family Packs Organic Super 1 Banner Previous Offerings: Store Brand Generic Frozen

5. Our Market Today Brookshire’s Banner Current Offerings: Brookshire’s Brand National Brand Family Packs Vegetable Fed - ABF Organic Super 1 Banner Current Offerings: National Brand Fresh Generic Frozen

6. Consumer Centric Approach What Works For BGC? Smaller Portions in Brookshire’s Brand Family Pack Offerings Recipe Labels

7. Consumer Centric Approach What Works For BGC? Small Fryer Offered Retail Team Quality & Distribution 16.5% Shrink Reduction

8. Challenges Rising cost in slow economy Feed Costs Reducing tray weights for lower price points Maintaining Volume COOL Public awareness of chicken health Tight Supply “Price is first decision, then pack size”