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ARTFULLY CRAFTED PREMIUM SWISS CHOCOLATE INTRODUCING.

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Presentation on theme: "ARTFULLY CRAFTED PREMIUM SWISS CHOCOLATE INTRODUCING."— Presentation transcript:

1 ARTFULLY CRAFTED PREMIUM SWISS CHOCOLATE INTRODUCING

2 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Consumer Overview

3 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Decadent Chocolate Experience You Will Treasure Authentic, Classically Sophisticated, Upscale, Gourmet Brand Pyramid

4 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Brand Positioning

5 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Source: NCA Sweet Insights: 2014 Confectionery Performance and Consumption Review The Confectionary Category is Forecasted to Grow- Driven by Chocolate

6 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Source: NCA Sweet Insights: 2014 Confectionery Performance and Consumption Review Chocolate Key Insights

7 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Chocolat Frey® Overview

8 Steeped in Swiss tradition, the rich history of Chocolat Frey ® began in 1887 with two brothers, Robert and Max Frey. Their passion for creating fine Swiss chocolate products became the foundation for the company’s commitment to quality and excellence. SWISS HERITAGE

9 100% SWISS Even today, 100% of our products are exclusively manufactured in Switzer land following a bean to bar process that produces exquisite chocolate for those luxurious moments.

10 Using only authentic ingredients including rich cocoa beans, whole roasted nuts and Swiss milk, Frey’s bean to bar process leaves nothing to chance. All steps have been honed to perfection to produce high quality chocolate creations. BEAN TO BAR

11 This process ensures consistency in delivering the distinctive and indul gent taste experience that has become the hallmark of Chocolat Frey ®. BEAN TO BAR

12 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Mixing milk, sugar and cocoa butter added. Crushing minimizing beans Roasting the heat must be precisely tuned. Conching stirring for more than 24 hours to get the smoothest and most premium chocolate paste. Grinding Nips will be ground very fine to generate the best taste. Every step is completed at the Chocolat Frey factory in Buchs, Switzerland Bean to Bar Process

13 At Chocolat Frey ®, authenticity is woven into the fabric of our company. We believe that honesty and transparency are the building blocks of a successful organization, and we practice this philosophy with respect to our business, our employees, our customers & our environment. OUR VALUES

14 Chocolat Frey ® is now making its way to North America for the first time. As the #1 chocolate in Switzerland, this authentic Swiss brand offers a genuinely indulgent taste experience and a truly luxurious escape. TODAY

15 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. CHOCOLAT FREY 36.8% Source: Chocosuisse 2014 It is the consumer that makes us the uncontested No.1 in Switzerland: Our quality is appreciated every day by the most critical chocolate consumers in the world: “The Swiss people”! Nowhere is the chocolate consumption higher than in Switzerland. This stands for credibility and success. Market Share (Volume) in Switzerland No.1 in Switzerland- Chocolate lovers chose Chocolat Frey®

16 The Frey brothers’ legacy still lives on today. The care, love and passion they had for Swiss chocolate and Swiss tradition is expressed in every single artfully crafted product made by Chocolat Frey ®. TODAY

17 OUR VALUES Being a company that values sustainability, Chocolat Frey ® is UTZ certified. We adopt a careful approach to the environment and support sustainable farming that provides better opportunities for farmers, their families & our world.

18 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. *UTZ Certification Efficient certification program for a socially and environmentally responsible cocoa production that meets the needs of both producers and markets. UTZ = independent non-profit organisation, architect and enabler of sustainable supply chains, sector-specific standards for professional farm management with respect for people and the environment, traceability system providing assurance of sustainable sourcing. Chocolat Frey ® is *UTZ certified and committed to adopting a careful approach to the environment, the raw material and the people throughout the whole value chain. Chocolat Frey® Commitment to Sustainability

19 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Chocolat Frey ® Assortment Introduction

20 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing.

21 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Chocobloc White Bars 3.5oz/100g Swiss white chocolate with almond-honey nougat Chocobloc Milk Bars 3.5oz/100g Swiss milk chocolate with almond-honey nougat Chocobloc Orange Bars 3.5oz/100g Swiss milk chocolate with orange flavor & almond-honey nougat Chocobloc Dark 72% Bars 3.5oz/100g Extra dark Swiss chocolate with almond-honey nougat SWISS PREMIUM CHOCOBLOC BARS Packed: 4/12’s per display tray List Price: $1.20 SRP: $1.99 Priority Rank #1 Priority Rank #2 Priority Rank #3 Priority Rank #4

22 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. SWISS PREMIUM CHOCOBLOC MINI BARS Chocobloc Milk Mini Bars 5.3oz/150g Swiss milk chocolate with almond-honey nougat Chocobloc Dark Mini Bars 5.3oz/150g Swiss dark chocolate with almond-honey nougat Chocobloc Assorted Mini Bars 5.3oz/150g Assorted Swiss chocolate (milk, dark, & white) with almond-honey nougat Packed: 6 bags per case List Price: $3.00 SRP: $4.99 Priority Rank #1 Priority Rank #2 Priority Rank #3

23 SWISS CHOCOLATE & PREMIUM NUT BARS With more than 25% nuts and made with authentic Swiss chocolate, these premium bars are a delight for all nut and chocolate lovers. Taste the true flavors of Switzerland with all three delicious varieties.

24 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Milk Crunchy Nuts Bar 6.3oz/180g Milk chocolate with whole hazelnuts and crunchy caramelized hazelnut pieces Priority Rank #1 Dark Crunchy Nuts Bar 6.3oz/180g Dark chocolate with whole hazelnuts and crunchy caramelized hazelnut pieces Priority Rank #2 Blond Crunchy Almond Bar 6.3oz/180g Blond chocolate (caramel & almond white chocolate) with whole almonds and crunchy caramelized almond pieces Packed: 4/6’s per display tray List Price: $3.00 SRP: $4.99 SWISS CHOCOLATE & PREMIUM NUT BARS Priority Rank #3

25 ARTFULLY CRAFTED SWISS PRALINES This exquisite selection of chocolates is offered in a distinctive box that elevates the tasting experience. With 22 pieces of artfully crafted premium Swiss confections, these pralines make the perfect gift for any occasion and are great for sharing.

26 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Artfully Crafted Assorted Pralines- 7.2oz/205g An exquisite selection of chocolate, that is artfully crafted by Swiss chocolate makers Packed: 6 boxes per display tray List Price: $7.20 SRP: $11.99 ARTFULLY CRAFTED SWISS PRALINES

27 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. 2016 Support

28 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Overview:  Launch of a Chocolat Frey North America specific Facebook page  There would be weekly updates, giveaways, contests  Twitter feed  Creation of a Pinterest page  Establish Instagram account  Identify key Candy Bloggers and partner for reviews  Seed the market with these bloggers- as early as January 2016 Social Media

29 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Overview:  To keep consumers engaged in a highly competitive category, giveaways and contests add interest and excitement  Weekly product giveaways on Facebook  Special Holiday promotions tied to giveaways  Partner with key brand influencers/ambassadors/bloggers to do multiple giveaways on their blog Giveaways & Contests on Social Media

30 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Overview:  To drive effective trial of the new Chocolat Frey® brand launch, Intercept sampling events are a focus  Event activation  Leverage the key learnings from the Mobile Store and use the unit as a mobile sampling vehicle  To include 3-10 Key Events (In 3 separate regions) Consumer Sampling Events

31 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Public Relations Overview:  Public Relations  Brand Identity Building  Media Kit development  Grow and Maintain Relationships with the target audience, media and opinion leaders  Media Requests, information queries  Press Releases

32 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Account Specific Support Overview:  To secure key distribution, partnerships need to be developed with Key retailers.  Partnership Marketing  In-Store Sampling/Demonstrations  Circular Ads  TPRs  Couponing  Targeted shelf presence  Online presence on retailers website  Display program *All Account Specific Programs must be approved by your RSM

33 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. 2016 Promotional Calendar

34 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. 2016 Promotional Calendar

35 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Support Materials

36 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. Support Materials Product SamplesUpdated Brochure Selling Kits Full Page Ad in this month’s Candy & Snack Magazine

37 SWISS PREMIUM CHOCOBLOC BARS AND CHOCOBLOC MINI BARS Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss feel to these delicious bars. Offered in a variety of flavors and mixed with an almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing. THANK YOU!


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