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Published byMerry Daniel Modified over 9 years ago
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ICWUSA.com, Inc.
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Facilities Headquartered in Medford, OR 58,500 sq ft of manufacturing space 12,000 sq ft dedicated to CNC machining Rapid Engineering Prototyping Quick change, flexible manufacturing process Dedicated to fast customer fulfillment
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Company History
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First Products
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Company Chronology 1993: Company founded in Medicine Hat, Canada 1995: Introduced Universal Arm TV mount 1997: Introduced Cam Tray
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Company Chronology 1998: Moved to Medford, Oregon and began manufacturing 1999: Developed Ultra Series 1998-2000: Focused on Dental and Semi markets 2001: Resold the PDI Arm
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Company Chronology 2002: Developed the Elite Series Moved to current location 2003: Introduced the Titan Arm 2003-2004: Ramping to leadership in Dental market 2005: Focused entry into Healthcare market
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Company Chronology 2013: Introduced Standardized KUB Drop Keyboard 2014: New Product Introductions - Ultra 180 - Elite 5216 - Bracket Mounts - WorkSurface Tray
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Company Chronology 2015: New Product Introductions - Overhead Arm - VT21 - Ultra 182 - Keyboard Ultra Slide - Tablet Mount
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Vision, Mission, Strategy
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Vision To have ICW proudly displayed on quality products mounted in every dental office and hospital room in North America.
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Mission Establish a culture of continuing product development; unique, high quality products; and a well trained, disciplined team that provides exceptional customer service throughout the entire organization.
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Strategy Focus on professional grade mounting solutions Identify and dominate vertical niche markets Determine unmet product needs in target markets Rapidly design, develop and manufacture new products Provide unparalleled sales and customer support
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Product Design Criteria Cable Management Stowability Reach Ease of installation Durability Stability – no sag Modularity Reliability
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Arm Types Arm types Horizontal Movement Horizontal Movement Vertical Movement Vertical Movement Combination – Horizontal/Vertical Combination – Horizontal/Vertical Device brackets Device brackets Technologies Passive Passive Gas Gas Spring Spring
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Dental.......... Healthcare...... OEM Arms....... Medical Devices... Manufacturing.... Point of Sale...... Government...... Financial........ Pro AV.......... Office and Home... Market Focus Dominant leader Major entry New focus Semiconductor focus Limited presence GSA contract No plans at this time
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Major Competition Major Competition Ergotron Large selection Large selection Distribution/ two-tier sales model Distribution/ two-tier sales model Mission is to have Predatory Pricing Strategy Mission is to have Predatory Pricing Strategy Heavily promote sit-stand Heavily promote sit-stand Total off-shore manufacturing Total off-shore manufacturing Large selection of mount styles Large selection of mount styles Slow to innovate, unable to customize Slow to innovate, unable to customize Not known for service Not known for service No factory-direct installation or on-site maintenance No factory-direct installation or on-site maintenance New owners New owners
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Major Competition Major Competition Humanscale Office products market reputation and channel Office products market reputation and channel Very limited line of mounting products Very limited line of mounting products Slow to market with new products Slow to market with new products Attractive but high priced solutions Attractive but high priced solutions Strong ergonomic marketing with separate keyboard and monitor Strong ergonomic marketing with separate keyboard and monitor Good payload Good payload Poor wire management Poor wire management Limited selection of mount styles for Healthcare Limited selection of mount styles for Healthcare Lacking in durability Lacking in durability No factory-direct installation or on-site maintenance No factory-direct installation or on-site maintenance
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Major Competition GCX Good quality products, limited line Good quality products, limited line Established name with bio-med staff in hospitals Established name with bio-med staff in hospitals Largest OEM provider for healthcare Largest OEM provider for healthcare High priced solutions High priced solutions Poor customer service level Poor customer service level Reputation of being inflexible Reputation of being inflexible No factory direct installation or on-site maintenance No factory direct installation or on-site maintenance Innovative Office Products (IOP) Broad based product line manufacturer Broad based product line manufacturer Focus has been on office products market Focus has been on office products market Sell through dealer network Sell through dealer network Not in healthcare … yet Not in healthcare … yet
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Major Competition AMICO Copied GCX mounts Copied GCX mounts Sells other healthcare products Sells other healthcare products Built in Canada Built in Canada Poor service reputation Poor service reputation Priced competitively Priced competitively Strong in North and Northeast Strong in North and Northeast Enovate Medical Focus mostly on carts and cabinets Focus mostly on carts and cabinets Has one primary arm configuration Has one primary arm configuration Mid to upper range pricing Mid to upper range pricing Stinger and Enovate Medical merged Stinger and Enovate Medical merged
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