1. Clothing Design
Elements of Design

2. Elements of Design
Color
Line
Texture
Form

3. Color Color has a large influence on the clothing that you wear
Your best features can be highlighted when you use your best colors

4. Color- Hue Hue is the name given to a color Ex. Red, yellow, blue
It is a word that is interchangeable for color
Many colors have various hues
Ex. Indigo blue, royal blue, baby blue

5. Color- Value Value is the amount of lightness or darkness in a color
Light blue or dark blue

6. Color- Intensity Intensity is the brightness or dullness of a color
A bright color has a high intensity
Ex. Kelly green

7. The Color Wheel
The color wheel shows how colors are related to each other
The color wheel is used to see the relationship between colors

8. Colors on the Color Wheel
Primary colors are red, blue and yellow
Secondary colors are a result of mixing two primary colors
Intermediate colors are made by mixing a primary and a secondary color
Ex. Mix purple and blue to get indigo blue

9. Complete the color wheel

10. Color Schemes
You can create color schemes as you make clothing for an outfit
Three common schemes include
Monochromatic
Analogous
Complementary

11. Monochromatic
Monochromatic schemes are caused by using variations of one hue on the color wheel

12. Analogous Analogous color schemes are caused by using related hues
Related hues are next to each other on the color wheel

13. Complementary
Complementary color schemes are caused by combining two colors that are directly across from each other on the color wheel
Complementary colors are contrasting colors
They make each other look brighter and more intense

14. Complementary colors

15. Complementary Colors

16. Warm and Cool Colors
Colors related to red, orange, and yellow are warm colors
Colors related to blue, violet, and green are cool colors

17. Warm Colors Warm colors are brilliant and suggest activity
They are also called advancing colors because they appear to come forward

18. Cool colors Cool colors seem restful, calm and relaxing
They are also referred to as receding colors because they appear to disappear into the background

19. Neutrals Neutrals include black, gray and white Neutrals have no color
They can be used alongside or in combination with other colors
When a neutral is used with a brighter color, it makes the color appear more brilliant

20. Neutrals White reflects white and makes objects appear bigger
Black absorbs light and makes objects appear smaller

21. Colors for your skin tone
There are five basic skin tones
Black
Red-brown
Yellow-brown
Yellow
White
Some skin tones may also be off white, tan or creamy beige

22. How to find your colors
Sit in front of a large mirror outside in daylight
Drape different colors of fabrics around your shoulders
Study the effect the color has on your complexion

23. Flattering Colors

24. Which is more flattering?

25. Colors for your hair
With the right colors, your hair should take on a glow
The four main hair colors are blond, brunette, red, and black
Colors much lighter or darker than the hair will emphasize the hair

26. Dos

27. Don’ts

28. Colors for your eyes
Eye color may be blue, black, blue-violet, gray, green, hazel or brown
In hazel, gray, and green eyes clothing colors may change the appearance of your eyes
Brown eyes are seldom influenced by color, but blue eyes may appear brighter

29. Example

30. Colors for your Body Shape
White or light colors make areas appear larger
Dark or black colors make areas appear smaller
Certain body shapes should dress with these principles in mind

31. Example
For someone with a pear shape, you could put a lighter color up top (the smaller area of the body) and a darker color on bottom (the larger area of the body)
For someone with an apple shape, you would put a darker color around the midriff (the larger area of the body)

32. Example

33. Example

34. Tips Short persons look taller in monochromatic color outfits
Very contrasting colors (ex. Red and blue) will make a short person appear shorter
If shorter, not wearing a belt can help you appear taller
The eye will move in one continuous movement

35. Tips
To appear more slender, wear dulled colors (grayed, dark) and wear bright accessories
Dull or less intense colors should be worn on areas that you want to de-emphasize or hide (ex. Tummy)

36. Color and your personality
Warm colors make you appear outgoing and active
Warm or bright colors will stand out and have the ability to build your confidence if you feel good in them
People who wear dull, plain clothes may feel it suites their quiet, reserved personality

37. Bright Colors

38. Dull Colors

39. Line Line gives direction to design
In clothing, lines can be structural or decorative
Structural lines are created by the seams in a garment
Decorative lines are part of the fabric design or trims added to the fabric

40. Structural Line

41. Decorative Line

42. Line Lines can be vertical or horizontal
They can also be diagonal (slanting) or curved
Lines can be used in combination with each other or separately

43. Selecting your best lines
You can choose garments to make you look taller, shorter, smaller, or larger
Lines can create illusions

44. Vertical Lines Vertical lines carry the eye up and down
They have a slimming effect and can make you look taller and slimmer
This includes any print- dots, prints, and actual lines

45. Vertical Lines

46. Horizontal Lines Carry the eye from side to side
These can make you look shorter and heavier
A wide belt will create a horizontal line in an outfit
The belt will stop the eye and make the body’s line look shorter (torso and legs)

47. Horizontal Line

48. Diagonal Lines Add interest to a design
If they are more slanted up and down, they can make you look taller
Horizontally slanted lines will make you appear shorter and wider

49. Curved Lines Lines that are gently bent
They give a soft, relaxed look to garments
Rolled collars on sweaters and round collars on blouses are popular uses of curved lines
Wide curved lines are dramatic, but may overpower a smaller person
Small lines close together will make the person appear slimmer

50. Texture
How a fabric feels when you touch it and how it looks on the surface
You can use texture to highlight your good features and hide your poorer ones
Ex. Furry, bulky or shaggy fabrics add weight to the area they are covering

51. Texture Dull textures absorb light and make areas look smaller
Shiny textures reflect light and make areas appear bigger
Texture can affect the intensity of a color
A red satin top would be more brilliant than a knit red top

52. Texture- Shine vs. Dull

53. Form Refers to the shape of the object
This form is called your silhouette
Clothing producing a full form make a person look larger and heavier
Heavy skirts, wide leg pants
Clothing producing a tubular form make a person look thinner and taller

54. Form
The bell shape form is universally flattering to all body types