1. ROXAS PRIDE CAMPAIGN Pre-Launching Updates Ma. Christina Dalusung Conservation Fellow

2. Accomplishments to Date Orientation/De-briefing with PCSDS Campaign Team Meeting Pre-testing of Logo, Mascots, Billboard and slogan ManCom Meeting

3. Pre-Testing Fishers from 3 barangays (Pob.1, Pob.4 & Caramay) Campaign Team

4. LOGO What does it show? a lobster a grouper a dugong fishnet fish hook Smiling animals Looks like animals went inside the net

5. LOGO What does the message tell you? these are the species that should be protected The lobster and the grouper should only be caught using the right gears Fishers should only use the right gears at the right place What elements do you like about it? everything in it is nice and looks happy Overall logo is nice What elements do you not like about it? Why/Why not? The dugong should be out of the net What do you think of when you see it? Happy We should protect these species We should only use the allowed gears that is right mesh size and hook & line to catch them

6. MASCOTS

7. Pangit Mukang syokoy

8. What kind of animal do you see? GREEN GROUPER (LOBA) it has the exact color of a green grouper Is this animal important to you? Why/why not? Yes, because it is important for our livelihood and is an economically important species (mahal ibenta) They have drawn the animal as if it were a person. What kind of person do you see? Maganda; masayahin What do you like or not like about this drawing of the animal? Why? We like it because it looks happy; always smiling; mabait; wears a cap

9. What kind of animal do you see? a lobster It really looks like a lobster The color is really that of a lobster (just make the lower part of the lobster greenish/brownish and enhance the tiger stripes/spots Is this animal important to you? Why/why not? yes, because it is also important to our livelihood; economically important/ pricey; we have plenty in Roxas They have drawn the animal as if it were a person. What kind of person do you see? Masaya; mabait What do you like or not like about this drawing of the animal? Why? We like because it looks happy; always smiling; has the right color and looks

10. Mukang dolphin Walang shorts

11. What kind of animal do you see? a dugong Exactly the same as a dugong Just add the nose holes Is this animal important to you? Why/why not? Yes, because they are already endangered (only few left); we need to protect them that they will increase in number They have drawn the animal as if it were a person. What kind of person do you see? Respectable; masaya; mabait What do you like or not like about this drawing of the animal? Why? Mabait; naka-damit at sumbrero; gustong protektahan

12. If this drawing is made into a mascot like Jollibee, who do you think will be attracted to it? Who else? What about you? Everyone (bata at matanda)

14. BILLBOARDS

18. All billboard materials are beautiful and NEW to the audience