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Virginia Housing Development Authority VHDA Social Media Strategy.

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Presentation on theme: "Virginia Housing Development Authority VHDA Social Media Strategy."— Presentation transcript:

1 Virginia Housing Development Authority VHDA Social Media Strategy

2 1 vhda.com | 800-227-VHDA Our Presence

3 2 vhda.com | 800-227-VHDA History YouTube 2010 Facebook 2012 Blog 2013 LinkedIn 2013 Google+ 2014

4 3 vhda.com | 800-227-VHDA The Team Community Managers PR Manager Community Contributors Copywriter

5 4 vhda.com | 800-227-VHDA Editorial Review 1st PR Manager 2nd Copywriter 3rd Marketing Manager

6 5 vhda.com | 800-227-VHDA Management Tools

7 6 vhda.com | 800-227-VHDA

8 7 Results LinkedIn 660 Followers Recruitment Tool

9 8 vhda.com | 800-227-VHDA Results Facebook 591 Likes Resource for Lenders and Real Estate Agents

10 9 vhda.com | 800-227-VHDA Benefits More timely communication than our quarterly eNewsletter Opportunity to provide Customer Service Low cost tool to increase brand awareness

11 10 vhda.com | 800-227-VHDA Challenges Determining ROI Creating comprehensive reports

12 11 vhda.com | 800-227-VHDA


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