2. Selling to Business Students

4. Agenda 1. The Business Profile 2. Promotion Messages 3. Business 4. Sample Opportunities

5. 1. The Business Profile

6. The Business Profile Business Profiles are in: 1.Sales and Marketing 2. Start-Ups/ Entrepreneurship 3.Other- Management, Business Administration, Hotel Management, Finance Traineeships can be in: Sales Marketing Business Administration Maria 22 years old Marketing Student

7. Our Target Juniors/ Seniors Graduates Our Business EPs need to be more experienced and mature. Flexible students that want to have dynamic experiences abroad. Relevant working and internships experience is required Students with 2+ languages are preferred

8. Top Profiles Work with the professors of the university to define top student profiles of your college!!!! Marketing majors International Business students Sales and Business Development Choose the segments where you can be the best in the AIESEC network. Unique business majors Qualified work experience

9. Alliances Work with Youth Organizations Search the top youth organizations in your universities Get in touch – Understand needs Product Development together Work with other Organizations Based on your top profiles Associations/ Institutions Access to massive amount of people

10. Channel Define the faculties you can source this top profiles Work with professors Work with Student Opinion leaders – Prove AIESEC + needs Surveys in the students – Define their Needs How efficient is the access you have ? How it can evolve? Partnership with University- Specific Business departments Business conferences

11. Supply Management Check National Partners Partnership with entities that are focusing on market segments that responds to your supply and timeline Create together top profile

12. 2. Promotion Messages

13. Promotion Messages Identify Needs Find our selling point Tailor our message Sell AIESEC to Business Students

14. Promotion Messages Identify Needs We need to make sure that Business students know that we understand them First of all we need to understand their needs: They are Business students… Looking for work experience, which is not offered by their courses. Looking for international experiences in their field. They understand that despite their knowledge in coursework, they need unique work experiences. They also require soft skills, management skills, teamwork skills, and they need to develop themselves in the business sphere.

15. 3. Business

16. The Business Profile Ambitious They like solid JDs Savy (know about current trends) Strong communicators and creative Who can you talk to? -International programs offices -Career centers -Clubs (Professional clubs, where people pay membership) -Career Advisors (for graduates specially) -American marketing association -Professors Events: -Career fairs -Global Villages Online: Facebook Twitter Email students (get the head of the department to do it. AIESEC in the school website General: Info sessions Flyers Contact Tables Email blast

17. Selling to IT Students Sell to Business Students How do we sell What channels or platforms do we use? Social Media/Online Promotion Facebook – create a FB group/event for your LC giving information about AIESEC as well as when the information session is Twitter – create a twitter account and tweet daily/twice per day! Website – make sure your AIESEC website is up-to-date and contains current information, you could also contain sample TN forms Physical Promotion Go physically go to the faculties, have a table with AIESEC representatives who catch students’ attention and tell them about the key things we offer (refer to previous slide) Lecture presentations – get faculty/professor approval to go into the lecture and do a short (1-2 min) speech about AIESEC, remember to include the website site for more information!

18. Selling Point Having an international working experience in a developing economy! Most of our EPs want to go to developed countries(like Europe), but Global Talent is looking to send young professionals abroad to countries that need talented people to help them boost their economy! Like Turkey – India - Mexico

19. 4. Sample Opportunities

20. DHL- Germany Project: DHL, Germany - 12 months Description: Deutsche Post DHL (DP DHL) is the world’s leading postal and logistics group offering a one-of-a-kind portfolio of logistics and communications services. The intern will do customer profile analysis, supply chain optimization studies, and will be working in the areas of transportation, distribution management and market research. Requirements: Project management, Import and export background, work experience and German language proficiency preferred. Benefits: $1200 monthly

21. Marketing in Turkey Project: Karkent Textile – 6 months Location: Bursa - Turkey Description: You will be responsible for contacting foreign customers to strengthen companies relations with them. Market research and finding new customers in the industry in its own country by using internet and companies promotion materials. Working on creating new ideas and developing new strategies for increasing sales on companies products. Benefits: $400 monthly, internet access and workspace provided.

22. Sales in India Project: ABECL – Sales Location: Mumbai - India Description: Asian Business Exhibition & Conferences Ltd. is a major player in the Indian Exhibition & Trade Fairs Industry. Currently, ABECL is the Largest Private Sector Organizer in the Indian Exhibition Market with approximately 8% market share. You will be engaging existing clients and developing relationships, Handling Domestic Clients & International Clients, Preparing formal presentations and assisting clients and candidates to endure successful clients. Requirements: background in Business administration, economics and marketing. Benefits: $450 monthly

23. For more info, please contact: Adriana Villar A. MCVP oGIP adrianav@aiesecus.org Happy Fox aiesecus.happyfox.com/home